Hardware tool industry how to open up the township market

The huge market development space in the small town market makes the hardware and tools industry very optimistic. However, the small town market is still a relatively unfamiliar market for the hardware and tool industry. Then, in the future development, it needs to see the existence of several industrial markets. The problem.

First of all, because the rural market is highly fragmented, cultural differences are large, and local living habits and natural environments are very different. Therefore, they have very different requirements for home decoration. Not only do they differ from cities but also vary from country to village. In view of this situation, companies must study Their living habits, and based on their characteristics, develop products that adapt to them, for example, they need to have piling rooms to place production tools, various debris and food and the like, due to differences in the use of the environment, on the tiles The wear resistance and other characteristics will have special requirements. Only by understanding them and designing their favorite products will they be welcomed by the market.

Then it is to establish a sales network. Hardware tools companies must not apply the rural market to the sales model of cities. Since the countryside has a large area, it is necessary to develop a flat sales network, and companies must set up specialized leadership organizations to organize research into the market and formulate strategies for the development of rural markets. And training sales staff, this is a long-term action related to the survival of enterprises, any short-term behavior is doomed to failure.

Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association pointed out that letting hardware tools develop the potential township market is a big trend and also a fertile ground for brand cultivation. However, opportunities and challenges coexist. Only companies that use hardware tools to the countryside as a kind of Development strategies, rather than expediency measures to survive the crisis, and make changes in corporate organizational structures, invest resources in research, formulate new operating models, train talents, and organize strengths to implement, can seize opportunities and be successful.