Personalized service becomes a new highlight of paint purchase

Intense competition drives companies to change

According to industry analysts, China's domestic paint industry is currently fiercely competitive, and each brand's market share is not in an absolute monopoly. Simply relying on traditional sales channels to sell paints and coatings is unlikely to expand market share, but only innovation. Opportunity will increase. Looking at the history of paint industry development, it can be seen that the paint industry is undergoing step-by-step development in terms of quality, brand, and service. With fierce market competition and continuous improvement in the quality of consumers, companies are constantly looking for changes and new services. The service will become One of the important factors that attracts consumers to the product.

Paint purchase is more cost-effective

Although the paint brands and product categories are increasing, it is undoubtedly the best choice for consumers to choose a paint with a higher cost performance. The personage inside course of study introduces the important principle that buys the paint In addition to choosing the product that the quality, the brand is excellent, the cost performance is also an important reference index. It is well-known that harmful substances in poor quality paints are harmful to human health. At present, some well-known brands have many parameters that are not only in full compliance with domestic indicators, but also have met or even reached internationally well-known brand specifications. At present, although the paint retail industry has become more competitive, most of the well-known brands rely on quality, perfect services and superior environmental performance to win the trust of consumers.

According to industry sources, the simplest way for ordinary consumers to identify the quality of paint is to lift the bucket of paint and shake it off. If there is a crackling voice, it means that the weight is severely lacking, and the lack of weight is not enough, and it may be sticky. low.

Most of the regular manufacturers are genuine, and they almost cannot hear the sound. At the same time, take a look at the outer packaging of the paint. The packaging of the real paint has a clear trademark, place of origin, contact telephone number, net weight, corporate commitment standards, etc., and its website can be opened. The brand-name paint is often labeled as false. Address, phone, and website.

Personality service wins market demand

How can we get a bigger market in the fierce competition, in addition to product quality, many brands have played a "trump card" of personalized services.

Although the natural world has colorful colors, it is not easy to move your favorite colors back home. Some brands have launched personalized color matching services because of consumers' demand. With the amount of promotion, it can be described as timely and suitable.

This kind of on-site modulating paint not only maintains the advantages of traditional water-based paints such as non-toxic, odorless, easy to clean, and easy construction, but also affordable, and can deploy ever-changing colors, so it is greatly welcomed by consumers. Since the introduction of color matching service, it has not only been recognized by consumers, but also enriched the designer's creative space. At present, the color matching service is not only used on the wall, but also extends to the wood lacquer, so that consumers can not only determine the color of the wall, but also freely create the color of all furniture and wooden decoration in the interior, even the interior Cast iron pipes and radiators can also be painted into the colors that consumers like.

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