Interview: Shi Xionghai, Design Director of Beijing Mingpin High-end Space Design Agency

The pursuit of a unique and personalized design

At present, design markets, design styles, and design concepts are mostly similar. Among them, renovating light decoration is a relatively common problem. Because he realized this, Shi Xionghai began to pursue the formation of a personalized design style. He smiled and said: "I want to create my own unique style of design, but also put our company's design style and design concept down."

In his opinion, if one forms his own style of design, then the works designed will inevitably be different from the current design works on the market, so that customers can see the unique place in their works, and then attract The customer's attention. He emphasized: "I hope the designed works will have a quiet space, not too many things, and not too many 'dash' elements. At the same time, we will be able to design the best space environment with the least money. Saying that this work does not seem to have any traces of 'design', but in fact, the arrangement of each detail part of the work is very carefully arranged. We hope to achieve the effect that when people are in this space, the sight We don’t always stay in the design of things, we emphasize that this space can bring people spiritual feelings or spiritual feelings, and stress is the atmosphere that people bring to the atmosphere. Let consumers not only think that we design The things are very natural and have not been deliberately carved. At the same time, they let them feel the comfort and quiet of the soul."

He smiled and said: "I think this kind of thinking may not develop well. Because some bosses are demanding high-end renovation projects, they are demanding luxury decoration designs. This is the same thing as we've spent the least money and made the best things." We may not be able to adapt to the needs of this group, and if so, we will take a step back and position the target market in the secondary market—mainly in this part of the project that does not have much money but wants to do well. Crowd market."

He stressed: "At present, this design style is still in the groping stage. I hope to stabilize this design style within three to five years! Let all the works I have designed have some common ideas. Have their own personalized design ideas."

He believes that there will certainly be many problems in this phase of exploration, but he and his team will find solutions to them.

Persist in seeing problems with a development perspective

Shi Xionghai always adheres to this principle: If you want to have a good development prospect, you must rely on your own work and rely on your own strength. The most important thing is to keep up with the development of the times and constantly adjust your own thinking.

He said: "When I first started working in this industry, I did everything, and then the small projects were picked up. After a period of time later, I felt that it would not be possible to do so because the projects were too complex and did not have their own positioning. If you have been so tedious, there will be no major development, and you will not be able to achieve your own ideas.Therefore, we must adjust.My direction of development is in the process of work, when there is a train of thought to adjust. In this process, we started from small projects and later developed into hotels, clubs, large-scale projects, and high-end projects.” In his opinion, to do things must comply with the development of the times. Having one of your own goals, the most important thing is to use the perspective of development to see the problem.

In addition, he likes to read books when he is in his spare time. He emphasizes that books can not only increase a person’s knowledge, but also gain some valuable spirit from others. He said: “I just recently finished the “Biography of Jobs.” From this book, I saw that Steve Jobs’s life is not always smooth, but also ups and downs. In fact, his ups and downs and the companies in our society It is the same.There are not so many good things in this society, waiting for you every day, not saying that your work is just for customers, and customers like it.So, the mentality is very important, and at the same time, we must also strive to improve our own design level. Jobs has a spirit. He has always been pursuing the perfection and function of the product. The spirit has given me a lot of inspiration - to do a thing must have a goal, to persist in the end, so that it is possible to reach a successful the other side!"