European enterprise Nuggets China machine tool market

Abstract “As the fastest-growing economy in the world, the Chinese economy relies heavily on the continuous development of machine tools. Especially for large-scale infrastructure projects and large projects, machine tools are indispensable.” June 13, Spanish machine tools With...

“As the world's fastest-growing economy, the Chinese economy relies heavily on the continuous development of machine tools, especially for large-scale infrastructure projects and large projects. Machine tools are indispensable.” On June 13, Spanish machine tools, Mikel Artola, president of the Association of Accessories, Parts and Tools Manufacturers (AFM), said in an interview with the China Economic Times reporter.

On the same day, he was attending the 11th China International Machine Tool Exhibition in Beijing.
Mikel Artola's AFM has about 140 members and is working to help its member companies enter the international market.

He told reporters that Spain is the third largest machine tool manufacturer in Europe. Germany and Italy have always been Spain's first and second largest markets. However, this “ranking” changed in 2011, and China has left Germany and Italy far behind, becoming the largest export market for Spanish machine tool products. Not only Spain, but for machine tool companies in other countries and regions around the world, China's huge market potential makes them eager to try and be eager to try.

In the past 20 years, China's machine tool industry has accumulated a lot of money. Not only has the machine tool consumption ranked first in the world for ten consecutive years, but the machine tool output has also won the top three consecutive years. It has become the most active machine tool market in the world and directly contributed to China's automobiles and ships. The prosperity of aerospace, machinery manufacturing and other industries.

Despite this, China's machine tool industry still has many problems such as insufficient market share in the middle and high-end market and the overall brand image to be improved.

According to Mikel Artola, compared with China's machine tool technology, the advantage of Spanish machine tools lies in its innovative technology and flexibility. It can customize machine tools for users at a high price. The price of Chinese machine tool products is relatively low.

On the morning of June 13, at the Beijing New China International Exhibition Center, the reporter also met with representatives of the Bavarian mechanical engineering industry - the German Machinery and Equipment Manufacturing Federation and Bayern International.

In this exhibition, the Bavarian official delegation organized by Bayern International and the German Federation of Machinery and Equipment Manufacturing has 12 exhibitors in different fields. The main purpose of the official Bavarian delegation is to promote the relationship between Bavarian companies and potential Chinese partners.

Alexandra Voss, member of the board of directors, commissioner and chief representative of the Greater China Business Council of the German Chamber of Commerce and Industry, told this reporter that German companies are good at producing and supplying high-end machine tools for various industries. Therefore, in the past few decades, German companies have been very active in the Chinese market and have achieved great success. In the future, good cooperation of mutual benefit will continue to be the main driving factor for the common development of China and Germany in the field of machine tools.

At present, the world economic competition pattern is undergoing profound changes and adjustments. Accelerating the cultivation and development of high-end equipment manufacturing industry is not only an urgent need to build new competitive advantages in international competition, but also to grasp the urgent need for developmental initiative. It is also an inherent requirement for transforming the mode of economic development and promoting the upgrading of industrial structure. .

From an international perspective, the financial crisis has enabled industrialized countries to re-emphasize the development of the real economy, and proposed development routes such as re-industrialization, low-carbon economy, next-generation new energy, and smarter planet, targeting high-end manufacturing, targeting emerging industries, and seeking to shape new ones. Competitive advantages. Not only will it constitute fierce competition for the future development of China's high-end equipment, but it will also squeeze market space for products that have already formed advantages.

Engels, head of the Foreign Economics Department of the Baden-Württemberg Machinery and Equipment Manufacturing Federation, said in an interview with the China Economic Times that China’s economy is developing rapidly and the demand for machine tools is very large, for Baden-Württemberg. For the enterprise, the Chinese market provides them with important business opportunities. More importantly, they have seen the broad prospects of China's high-end equipment manufacturing industry in the next five to 10 years.

"We don't want to miss it," Engels said.

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