E-commerce is no stranger to many companies, but as an emerging marketing method, many business owners are really puzzled. Recently, the Tengzhou Municipal Bureau of Commerce invited the e-commerce experts from Alibaba Group to come to our city to hold a centralized online sales meeting for machine tools. It explained the significance and method of the transformation of the machine tool industry from traditional sales to electronic sales. Welcome.
According to Zhang Yongchen, deputy director of the Municipal Bureau of Commerce, I invited Alibaba experts to give lectures. The purpose is to let the city's machine tools and machinery companies understand the most advanced e-commerce concepts, the most effective network marketing techniques, and assist the enterprises in the city through training services. Create network wealth and achieve sales growth.
E-commerce is not a “blank†in our city. Dongfang Machine Tool Co., Ltd., located in the economic development zone, is a machine tool e-commerce company. Wang Yanwen, chairman of the company, told reporters that before listening to the experts, his company has established a website, through online products, and providing humanized services to customers, has won a large number of fixed customers.
According to the statistics of the Municipal Bureau of Commerce, at present, there are more than 1,000 e-commerce companies like the Oriental Machine Tool and more than 30 e-commerce platforms. Among them, there are more than 300 machine tools and machinery e-commerce companies, accounting for 30% of the city's e-commerce companies. The total amount of e-commerce transactions in the first half of the year reached 560 million yuan.
For more and more machine tool machinery companies to join the e-commerce team, Hu Zhou, a large customer expert of Alibaba's procurement business department, has his own opinions. He said that Tengzhou has a unique advantage as the "China's small and medium-sized machine tool capital". Choosing an online sales machine can be more conducive to the spread of the brand. Alibaba has now cooperated with more than 200 machine tool companies to provide all manufacturers' information from source to accessories, and merchants can adjust their business strategies at any time according to changes in market supply and demand to maximize profits.
"In order to better play the role of e-commerce promotion and leading role, and build a mechanism for invigorating circulation and expanding consumption, this year, the city has successively held 4 stages of e-commerce training courses at different levels, and participated in more than 600 training personnel. Such a training course will continue to be carried out," said Zhang Yongchen.
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