Foreign trade e-commerce has been developing for 20 years. It can be said that it is the earliest developed industry in the Internet industry. It is hard to say that foreign trade e-commerce is the founder of Internet development, because most Internet companies don’t know how to make money. Foreign trade e-commerce has begun to make profits, and it is the first industry to achieve large-scale development and profitability. There are so many places worthy of our aftertaste and summary.
Development of foreign trade e-commerce sources
After China's accession to the WTO in 2000, all foreign trade import and export rights were decentralized, and a large number of private enterprises chose to join the foreign trade industry. The same problem that these enterprises have to face is how to find buyers overseas. The final solution to this problem is "Internet", looking for buyers through the Internet. Therefore, foreign trade e-commerce has an amazing development speed in the future, attracting countless attention, and thus the birth of the three giants serving the industry - Alibaba, Global Sources, Made in China. For a time, foreign trade e-commerce began its glorious era.
However, since the second half of 2008, China's foreign trade industry has been affected by the global financial turmoil, the overall development is sluggish, and it has fallen into a difficult situation. From foreign trade companies to factories to foreign trade e-commerce platforms, they have been involved. Foreign trade e-commerce is no longer infinite, but it has entered the development winter. It is embarrassing to revert to 10-20% growth with a growth rate of 100-200% per year. The three giants Alibaba, Global Sources, and China Manufacturing not only experienced zero growth in revenue, but also zero or even negative growth in customer volume and traffic.
Model exploration, innovation, never stops
The ups and downs of the industry market have changed the pattern of the foreign trade e-commerce platform, and several e-commerce companies have ceased to operate, the most concerned of which is the network. In 2009, China's first Ninetown Network Technology Group Co., Ltd., which landed on the Nasdaq Stock Market, announced that it had suspended its network business. In the summary of Wang Shuang, CEO of Jiucheng Group, he mentioned: "In 2006, when you entered this market, you can't say that you made a mistake, but at least it is early, and most of you can't escape the fate that was consumed in the destruction stage. Although the net has become a martyr, the search model they use can be said to have played a positive role in the development of the entire foreign trade e-commerce; including the proposed "quality-based TQS evaluation system" for overseas buyers. Identifying the supplier's credit is a powerful guarantee.
If the survival of the fittest is over, and innovation and change have been constantly staged in this industry, then the script that is being interpreted is about the exploration of patterns. Everyone is looking for and trying what kind of model is more suitable for this industry. In the past ten years, this industry that has not been concerned by the public has paid a considerable price for this. The funds invested have exceeded 100 million US dollars, and a large number of professional teams have been studying in depth to find ways to change foreign trade e-commerce. mode.
Among them, there are representative search modes like 沱沱网, online trading form of Dunhuang Network, B2C mode of Lanting Gathering, and independent foreign trade mode of Global Guangmao.
The exploration of a new model often has to be tried a lot and tested by practice. In the case of the Lanting Pavilion, it has done a lot on its B2C model, including launching the “Lanting Zhitong†global cross-border logistics open platform to reduce cross-border logistics costs, adjust category composition and optimize delivery efficiency to achieve orders and users. The number of growth, etc., is expected to reverse the business loss situation through effective means, so that the B2C model can stand higher on the foreign trade e-commerce platform.
Grasping Opportunity and Opportunity
Throughout these new models, Dunhuang Network has changed the trading behavior of B2B and implemented online payment; while Global Guangmao is an independent foreign trade e-commerce model, which has got rid of the B2B platform restrictions and conformed to buyers' purchasing habits to promote foreign trade. The development of independent e-commerce.
Wang Shuzhen, CEO of Dunhuang Network, said in 2010: “SMEs’ ​​online foreign trade will reach 10 billion US dollars in 3 yearsâ€, and from Alibaba’s financial report, AliExpress’s annual trading volume is growing at 100%, which indicates online trading. The pattern is a great chance to win. Especially after the cancellation of cooperation with PayPal in 2013, Dunhuang Network began to establish its own payment platform. Although it has some influence on the business, it shows its determination to continuously improve and grow in the development of the industry.
The foreign trade independent e-commerce model adopted by Global Guangmao is based on the habits of buyers. Because B2B buyers are not demanding frequently, they are more accustomed to finding their own suppliers. The most used is through search engine platform and supply. On the other hand, the B2B platform is only available in China, India, and South Korea, and other countries are looking for supplier websites through search engines. Therefore, Global Guangmao, an independent foreign trade e-commerce model, is based on the premise of following the buyer's habits, allowing enterprise suppliers to establish and own their own independent foreign trade e-commerce brands.
Hu Xinran, president of Global Guangmao, said: "The form of foreign trade independent e-commerce will become the mainstream way in the industry market. Through this model to help enterprises establish and promote their own independent e-commerce platform, it will become a foreign trade B2B market. A new opportunity."
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