The home industry has always been regarded as one of the industries with low public concern. With the booming development of the real estate industry, the home industry has also become the focus of attention. However, sometimes it is not a good thing to be the focus. Because a series of problems in the home industry triggered people's crazy spit, but also let the home industry into an unprecedented doubt.
Tucao 1: What is the price of children's paint?
Children's paint must be the most environmentally friendly? Many consumers have come to the sales store with such doubts, and the sales staff also give a positive answer without exception. Children's paints claim to be zero formaldehyde volatilization, the most environmentally friendly, zero VOC, and sold to consumers at high prices. In recent years, children's safety problems caused by renovation have been valued by parents. Many parents are willing to spend more money to purchase environmentally friendly children's paints for their children. Merchants are taking a fancy to this consumer psychology of some consumers, so children's paint is leading the paint market by up to twice the difference. Children's paints are generally sold at a higher price than comparable paints, but how good is this noble product? In fact, children's paints are not tested to be completely formaldehyde-free, but lower than other products. Sales people generally introduce that the products sold are zero-formaldehyde, but no matter what kind of coating, it is difficult to achieve complete formaldehyde-free. After consumers purchase the paint, it must be ventilated for a period of time to ensure safe use. The concept of zero formaldehyde has been confirmed as a publicity gimmick for the business, and children's paint has not yet become the official classification of the national paint, and everything is the means of sales of the business.
Tucao 2: Accessories are more expensive than curtains, the main points are unclear
I believe that the owners who have experienced the home decoration are clear that when buying curtains, they finally found that the curtain accessories are much more expensive than the curtains themselves! It turned out that the curtains were not expensive, and they thought that the heads were on the curtain fabric. At the final settlement, I was shocked. Why are the accessories so expensive? Even though the final price is far above the budget, consumers have to pay the corresponding amount. On the one hand, consumers have certain responsibilities, and they did not ask for the cost of each accessory during the purchase process. On the other hand, the store’s practice of earning higher profits is also ugly. In the case of knowing that consumers do not understand the market, not only the price is required, but also the cost is hidden. When the installation is completed, the consumer is told what hidden costs. The management of the curtain market is relatively unregulated. Consumers must not only shop around before buying, but also sign a clear contract with the merchants, and write down the various fees and merchants to avoid disputes and avoid falling. Into the trap of the merchant's hidden charges.
Tucao 3: Home appliances "free installation" into a hidden rule breeding hotbed
Visiting the major home electronics stores, the promise of free installation seems to be becoming the standard for the purchase of electrical appliances. China does not specify whether the accessories and installation operations of home appliances are covered by the fee range. However, this “free installation†approach seems to be the unspoken rule of the industry. Consumers have also spewed out the experience of free installation. When the installer installs the appliance, it will ask the consumer to pay a certain material cost or additional labor costs, such as drilling fees, aerial work fees, disassembly and security. Net fee and so on. These extra charges that I have never heard of have also caused consumers to suffer a dumb loss. Isn’t it a good "free installation"?
In fact, the company has clear regulations on the various charges involved in the installation process. When the installer installs the door, the installation fee standard price list will be presented, or the installation cost budget table will be given in advance. However, in practice, most home appliance manufacturers now outsource the installation business, and manufacturers only need to pay very low labor costs to outsourcing company workers. The installer can only try to make money by charging a variety of installation fees.
Intricate consumer traps, it is no wonder that consumers will be mad at the home industry and dissatisfaction. At the same time, the home furnishing industry still has problems of imperfect management and irregular production of products, which have made the home furnishing industry a target. Consumers' spit on the home industry is not only an emotional burst, but also a helpless expression of no complaints. Any industry will experience a dark phase of inadequate management. Only by facing up and rectifying can the industry survive the development bottleneck. Paying attention to consumer appeals, making consumers' spurs become the driving force for business and industry progress.
Concerned about surprises
Label: Home industry "Tucao Storm"
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