December 26, Aibo Software Technologies Ltd. monthly membership activities, held at Lippo Plaza, 5th Floor Conference Room. Cai Sheng, CEO of Aibo Software Technology Co., Ltd. , conducted a network training for distributors of major furniture brands.
The conference was mainly aimed at the knowledge training of furniture internet promotion. At the meeting, Mr. Cai highlighted the importance of the Internet for furniture marketing. Today is the age of the Internet, 90% of buyers will first learn online, and then go to the store to buy. Many merchants are also aware of the importance of the network for furniture marketing. They have tried water and electricity companies, but they have invested a lot of money, but the results have been minimal.
There are two main reasons for this result. First: the dealer lacks a basic understanding of the network, does not find a cooperative company, the website produced is only equivalent to a famous brand, no special person to maintain and promote; Second: the dealer did not fully investigate the market, do not understand the market dynamics, Wrong direction.
Summarizing the above situation, Cai Zong proposed that the O2O sales model is the most suitable for the current furniture market. Buyers can understand the online and online purchases, and the perfect connection between online and offline, so that buyers and sellers can achieve a win-win goal. .
In response to the current market situation, Mr. Cai made a third reform of the GO Jiaju website, providing information they want to know from the perspective of consumers. At the same time, in order to make up for the lack of consumers' general understanding of furniture brands, GO Jiaju has launched a new brand pavilion interface, integrating a brand's historical culture and product series, and making detailed products through text, pictures and videos. The introduction allows consumers to have a comprehensive understanding of the furniture brand. In the brand pavilion, a new word-of-mouth evaluation has been added, and consumers can also have a preliminary impression of the furniture brand through the buyer's experience.
Three major problems in furniture e-commerce: difficult logistics, difficult payment, and difficult experience. At present, the first two have been resolved, and the third item has also been overcome by GO Jiaju. The GO Jiaju website implements a localized living mode, automatically locates the IP address, and provides the local store address of the brand. Consumers can go to the store for field visits and experience it for themselves. This is an opportunity and a challenge for dealers, and service awareness will become an indicator for evaluating furniture brands.
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