After many years of market baptism, furniture companies have gradually entered a period of steady development, but the competition in the furniture industry is becoming increasingly fierce. In the face of the sinister market environment, how should furniture companies adjust their strategic policies to break the ice, which is the current problem of many furniture companies. Where. Only in the three aspects of brand accumulation, technological innovation and talent reserve, furniture companies can go further and further.
The rise of the brand is of great significance
At present, brand management has become the road of future development of furniture enterprises. For small and medium-sized furniture enterprises, the rise of brands is particularly important. After all, major international furniture brands rely on good brand image and quality to occupy the domestic high-end market. Gradually increase market share. In addition, in the era of product homogenization, brand competition is fierce, but maintaining a unified brand identity is particularly important.
The establishment of the brand is also a long process. It takes a long time to accumulate and precipitate, so that consumers can form an inherent impression. Most furniture companies are still in the initial stage of accumulation, the positioning is not clear, do not know what to do. In fact, brand building includes the brand's overall strategic planning, visual image design, brand communication concept, brand symbol, advertising and many other content. These are just the most important thing for the furniture product. In the final analysis, it is the best service. Only good reputation can make consumption. Recognize the brand.
Technological innovation is the key
At present, the most prominent drawback of domestic furniture companies is that their technological innovation capabilities are not strong. Especially for large enterprises, they must focus on improving their technical capabilities and improving product competitiveness. In addition, we must improve our after-sales service capabilities and provide satisfactory services to our customers in order to enhance their own brand competitiveness. High-quality, selling products can cater to consumers' tastes. Furniture companies must standardize production processes, upgrade product technology formulas, accelerate the upgrading of core products, develop differentiated new products, and continuously develop new products for the market. Work hard under the link.
Talent reserve is the foundation
The 21st century is the century of talents! The cultivation and development of talents is a long-term process, and the management of human capital is a slow and complicated process. The rapid development of furniture enterprises requires more talented people to join. Furniture companies have always been in a difficult situation to recruit people. Although many companies have paid high salaries to recruit, they still have little gain. Therefore, furniture enterprises should adhere to the combination of internal training and external recruitment, and do a good job of strategic furniture talents, so as to solve the shortage of talents brought by enterprises in the rapid development. Taking the lead in the talent pool and taking the lead in the use of human resources will inevitably play a vital role in the development of furniture companies in 2015.
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