Cabinet companies to do bigger and stronger need to take the original road

With the general improvement in the level of industrial technology, the competitiveness of cabinet companies is surging, and most of them are concentrated on the design of products. The style innovation of cabinet products has become the core of modern enterprise competitiveness. The "shanzhai" atmosphere has not only caused enterprises to suffer huge economic losses, but also greatly weakened the overall competitiveness of enterprises. At the same time, it has also severely dampened the enthusiasm of corporate innovation.

Leading the design is equal to the unique personality of the market-leading custom cabinets, and the combination of free and rich features, giving the word “cabinet” the versatile and varied artistic charm, and it has been accepted and liked by more and more people. Such an artistic temperament, if plagiarism becomes common practice, will only hinder the development of the industry. I believe this is something that all companies are not willing to see.

According to industry insiders, consumers are "visual animals." To compete for differentiation, we must first lead others in design. In today's personalized market, design leadership equals market leadership.

The overall cabinet industry “shanzhai cargo” is prevalent, reflecting the current lack of R&D and innovation capabilities of China's overall cabinet companies. The overall cabinet as a customized product, personalization is one of the main reasons for its popularity. Faced with increasingly fierce competition in the market, differentiated products are the importance of corporate development, increase investment in R&D and innovation, nurture outstanding design talents, and continue to innovate, develop differentiated and personalized products, and improve products. The core competitiveness will be the only way for the development of the whole cabinet business in the future, and it will also be the basis for the company to base itself on the market and become bigger and stronger.

Lack of original design and weak innovation capacity are common problems in cabinet companies today. This is not unrelated to the weak sense of intellectual property rights in the industry, but one of the main reasons is that companies are unwilling or not enough attention. Many companies don't even have their own product design teams. There is only one so-called designer who also takes care of marketing. Enterprises prefer to go to the market to plagiarize, do not want to set up their own design team, seemingly reduce the cost, in fact, it is weakening the brand's competitiveness. Companies that can now pull out their own design teams are rare. In fact, it is not that cabinet companies lack money. There are a large number of companies that do not lack capital. Instead, they are essentially lacking and lacking awareness of an innovative design.

Innovation is easy to say, but it is not so easy to do. After all, it takes a long time to develop R&D. It requires a lot of financial and human resources and technical support. Therefore, many companies are reluctant to spend a lot of time. Expenditure on the research and development of their own brand new products, thus choosing the "plagiarism" such shortcuts. However, if a brand does not have its own things, it is doomed to be unable to survive for a long time. If a brand wants to become bigger and stronger, it should start its own original path early.

Innovation is an attitude. It is a self-perseverance and an upward attitude.

Insist on originality to form a brand feature. Looking at some of the first-line famous brands in the cabinet industry, we have never spared any effort in original design, thus forming a more distinctive brand. This distinguishes itself from the features and styles of other brands, not by purely advertising. But it is inseparable from the brand's steadfast and long-term commitment to original research and development. The overall style of the other brands is low-key, with a classic mature beauty, excellent workmanship, and perfect details. It is highly identifiable in a wide range of cabinet products.

At present, many well-established companies are launching new products that meet consumer needs through continuous innovation. They are highly recognized and recognized by the market for their products and gain the trust of consumers.

Without innovation, it can only be eliminated. With the concept of "holistic home", innovative design becomes more urgent. The market environment puts forward higher requirements for innovative design. Enterprises that cannot integrate the design into the whole cabinet will gradually be eliminated in the industry consolidation.

To enhance product design capabilities, companies need to do at least four things: First, the leaders attach importance to provide adequate research and development funds; Second, to attract outstanding design talent, established in the production capacity of the design team; third is to strengthen the field of materials Research, the new building materials portfolio will be applied to new design products; fourth is to study popular styles and trends, occupy the high point of consumption. Through these four aspects of strengthening, and strive to improve the company's ability to innovate, and strive to be the leader in the cabinet industry.