Smart lock how to sell? How to operate a smart lock shop?

For our domestic market, the popularity of smart locks is far less popular than its reputation. However, for the security market, smart locks still have the potential to break out of the market. With the continuous advancement of technology, the market for high-end smart locks has grown and the development prospects cannot be ignored. So how to sell smart lock? How to operate a smart lock shop? The following small series for everyone to briefly analyze!

Smart lock how to sell - smart lock sales skills

1, direct request method

After the salesperson receives the customer's purchase signal, he directly submits the transaction. When using the direct request method, it is necessary to avoid rushing as much as possible. The key is to obtain a clear purchase signal from the customer. For example, "Mr. Wang, since you have no other opinions, let's sign it now."

When you make a request for a deal, you must remain silent and wait for the customer's reaction. Do not say any more, because your sentence is likely to immediately lead the customer's attention and make the deal fall short.

2. Choose one method

The sales staff provides two solutions for customers to solve the problem, regardless of the customer's choice, which is a result that we want to achieve. Using this method, customers should avoid the question of "whether or not to ask", but let the customer answer the question "A or B."

For example: "Do you like white or red?" "Are you signing today or signing tomorrow?" "Are you swiping or using cash?" Note that when guiding customers to close deals, do not propose more than two options because Too many choices make customers feel at a loss.

3. Summarize the interest transaction method

All the actual benefits brought by customers and their own transactions are displayed in front of the customers, sort out the matters that the customers care about, and then combine the characteristics of the products closely with the concerns of the customers and sum up all the interests that the customer cares most. Encourage the client to finally reach an agreement.

How to operate a smart lock store

1. [Stable Quality] Lets the Business Continue to Develop

In addition to the industry's old brands, the smart lock industry is now characterized by few completely branded companies, unstable quality, and copy and piracy. Although terminal customers do not understand the smart lock, but he knows how to shop around, and as a smart lock brand dealer is first of all to ensure quality, choose smart lock brand to join the time to proceed from the overall situation, sustainable development.

2, [integrity first] to make word of mouth lasting development

The smart lock itself is not a big circle, especially the influential distributors, who have no faith, and the same reason, the brand loses credibility, will not be far behind, and money is the yardstick to test whether it is good or bad. If there is any negative news, the entire circle will know that, for a long time, it has been abandoned by manufacturers and customers, and has lost the city.

3, [precise positioning] to make marketing more advanced

As a brand smart lock franchisee, this positioning is actually his own high positioning, how high the boss's own positioning, the brand will be how big. For example, if your position is to sell high-end brands, you will extract the most attractive competitive points for high-end users from showroom decoration, product management, price positioning, sales management, etc., and communicate them to the terminal through certain means, and then convert them into terminals. The psychological understanding of the terminal is a key part of brand marketing.

4, [characteristic] make the image quickly established

Smart locks join in this special request to be clear, in the exhibition hall decoration, sales model, etc. to be full of individuality, distinctive and distinct demands, it is easier to distinguish between peers, brand image is also accompanied by these distinct and rapid establishment of personality.

5, "smart communication" to maximize brand expansion

Now all overshadowed are homogenized products, the creation of the brand is far from simple, in addition to the aforementioned four aspects as a solid foundation, to create excellent advertising creativity, reasonable expression, appropriate media, the best investment Timing and so on make your store stand out.

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