“After many years of waiting, the new energy vehicle market has begun to exert its strength. Undoubtedly, 2014 is the first year of new energy vehicle development, and the enthusiasm for investing in new energy vehicles has been formed.” Professor Ouyang Minggao of Tsinghua University professor and electric vehicle expert In an interview with the Science and Technology Daily reporter, I concluded.

Private car market opens, achieving 500,000 plans in 2015

In April 2012, the State Council executive meeting discussed and approved the “Energy Conservation and New Energy Vehicle Industry Development Plan”. The plan clearly stated: In 2015, the cumulative production and sales volume of China's pure electric vehicles and plug-in hybrid vehicles will reach 500,000. The number will exceed 5 million by 2020. “It seems that it is difficult to achieve the goal of 500,000 vehicles in 2015. By the end of 2014, the total amount of ownership will be 100,000 units.” Wang Binggang, head of the National 863 “Energy Conservation and New Energy Vehicles” project supervision consulting expert group said.

In this regard, Ouyang Minggao also said that in the future, with the improvement of infrastructure and the selection of models, relevant policies and regulations, and the benign interaction between supply and demand and infrastructure, the goal of achieving sales of 500,000 electric vehicles in 2015 should be solved. Not big.

This statement has been affirmed by many insiders. The confidence of the experts is largely derived from the 2014 sales data. According to the latest data held by Wang Binggang: In the first 11 months of 2014, the sales volume of domestic new energy vehicles was 53,000, of which, the sales of pure electric vehicles were 29,000, which was 7 times higher than that of 2013. The sales of plug-in hybrid vehicles was 2.4. Ten thousand vehicles, a year-on-year increase of 25 times.

Unlike in previous years, private sales in 2014 accounted for 70% of private sales. Diversified products and subsidy policies, a full range of charging services and maintenance and repairs, more and more individual users are willing to choose new energy vehicles, the sales of new energy vehicles have achieved blowouts.

Ouyang Minggao said that the choice of China's development of new energy vehicles from the big car countries to the strong countries is becoming clearer and more consistent. China has also taken a relatively favorable position.

"Policy is intensive, and the intensity has never been seen before"

It cannot be denied that the development of China's electric vehicle market cannot be separated from the support of the policy. As early as July 2014, Wan Gang, vice chairman of the National Committee of the Chinese People's Political Consultative Conference and Minister of Science and Technology, once said that regarding electric vehicles, “the leaders of the State Council have personally coordinated and cooperated with many departments. The good news will be endless.” This indicates a series of National policies to promote the development of electric vehicles will emerge.

Some media said that 2014 is the year of electric vehicles, because it is even difficult to count the number of policies related to the development of electric vehicles from the central to various places. At the beginning of 2014, many cities such as Beijing and Shanghai successively launched new energy vehicles to promote their applications. In addition to enjoying central financial subsidies, local governments also provide additional subsidies. New energy vehicles are given special treatment in cities such as Beijing and Shanghai where cars are restricted.

In July 2014, the “Implementation Plan for the Purchase of New Energy Vehicles by Government Organs and Public Institutions” was issued. The “Program” pointed out that from 2014 to 2016, the central state organs were included in the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the development reform. New energy vehicles promoted and applied in the scope of the Commission The proportion of new energy vehicles purchased by government agencies and public institutions in the city accounted for not less than 30% of the total amount of new energy installed in the year, and will increase year by year. In the same month, the State Council announced the “Guiding Opinions on the Promotion and Application of New Energy Vehicles”. In August 2014, the State Administration of Taxation and the Ministry of Industry and Information Technology issued the “New Energy Vehicle Model Catalogue (first batch) exempted from vehicle purchase tax”.

In addition to infrastructure and local protection, on November 26, 2014, the National Development and Reform Commission issued the “Interim Provisions on the Investment Project and Production Access Management of New Pure Electric Passenger Vehicle Manufacturers (Consultation Draft)”. It is an important issue affecting the future direction of new energy vehicles, and is considered to be an important signal that the qualification of electric vehicle production is about to be released.

"In order to release various policies so intensively in an industry, this level of intensity and attention is indeed unprecedented." Ouyang Minggao said.

How to gradually get rid of policy dependence

"If we say that ten years ago, people are still controversial about whether to develop electric vehicles and whether electric vehicles can develop. Now the consensus across the country has been reached, which is especially rare for us in the industry. Under the consensus, more and more people are willing to enter this industry, and the enthusiasm for investing in new energy vehicles has been formed." Ouyang Minggao said.

He also stressed that in the case of a gratifying development situation, it is necessary to remain sober, and realize that the current leap-forward development is closely related to policy support. "Our battery capacity is insufficient, the cost is still high, the models are too small, and government subsidies are needed to win the favor of consumers. The next step is to consider how we can gradually get rid of the problem of dependence."

In this regard, Wang Binggang also said that the gradual liberation of dependence on government subsidies is a problem that the entire industry must face. He believes that the solution is not to reduce costs, but to increase access, to join more active and capable enterprises, and to make the existing pattern more dynamic. He said that some car companies have auto production qualifications, but they are still waiting to see the development of new energy vehicles. However, some enterprises in the society are willing to do and have the confidence to do so, then they should approve some competent enterprises to join in and promote competition. Active market. Obviously, the views of the policy-making departments are as experts think, and the policies released by the National Development and Reform Commission will open the door to the skilled and capable electric vehicle manufacturers.

Ouyang Minggao said that although there are some problems, I am personally satisfied with the current situation. The development of our new energy vehicles is not to copy foreign countries, nor the car shell is its own, and the inside is the problem of imported technology. We have our own unique technical route. After years of development, we have more mature technical strength. In many fields, it is not worse than foreign countries, so we have confidence in ourselves.

Small cars start to work, order and specification are key

Almost everyone has seen that the personal car buying market has a huge driving force for the development of electric vehicles. Because of this recognition, small electric vehicles have begun to enter the historical arena and have received unprecedented attention. For the average consumer, a small electric car with a cheap price and convenient travel is the most cost-effective option. Recently, many cities have released small and small electric vehicles. For a time, the sales of small electric vehicles are very popular. This also shows the strong demand for small electric vehicles.

Suzhou Bauhinia Qingyuan New Energy Automotive Technology Co., Ltd. is the transformation and industrialization enterprise of the Suzhou Automobile Research Institute (Wujiang) Institute of Vehicle Technology of Tsinghua University. Its mission is to industrialize the technical accumulation of the Automotive Engineering Department of Tsinghua University for many years. It is worth mentioning that Bauhinia Qingyuan also chose to use small electric vehicles as an entry point into the market. Jin Dafeng, general manager of the company and electric vehicle expert, told the Science and Technology Daily reporter that this aspect is because the automotive engineering department of Tsinghua University began researching and designing in the field of small electric vehicles many years ago, with sufficient technical accumulation. On the other hand, they saw small The huge market demand for electric vehicles. Therefore, the company has been focusing on the development of small electric vehicle platform since its establishment, including vehicle system integration, key component development, module design and manufacturing.

As early as a few years ago, Ouyang Minggao called on China's electric vehicle development to pay attention to the development of small and micro-electric vehicles in the National Political Association. He believes that this can meet the battery requirements and meet the market demand. At that time, he emphasized: "Middle and short-distance, miniaturization is the most feasible development direction."

To this day, Ouyang Minggao still adheres to this point of view. He said, "As a strategic consideration, new energy vehicles must follow the path of miniaturization." In his view, the high-end Tesla is aimed at the niche market, it will not be a strategic orientation, and it is still too expensive for the entire market.

Ouyang Minggao said that it is difficult to achieve the recognition of the entire market in order to succeed in the electric vehicle. The final decision on the success or failure of the electric vehicle is the consumer. Only when the consumer agrees and is willing to pay for it is the real success.

According to the statistics of the Automobile Industry Association, some of the top choices for fuel trucks are small cars. Wang Binggang believes that this market sales situation deserves the attention of all electric vehicle industry insiders. However, he also stressed that no matter how urgent we are in developing electric vehicles, especially small electric vehicles, I always believe that it is necessary to carry out the development under the premise of ensuring safety in a legal and compliant manner. This is a top priority for the entire automotive industry and must be taken seriously. Ouyang Minggao also said that it is necessary to have relevant standards and regulations to be resolved and guided. "My attitude is to develop orderly and standardize management," he said.

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