The 8th China (Dongyang) Woodcarving Bamboo Crafts Art Fair was held from November 8th to 12th in the "World Woodcarving Capital" in Dongyang, Zhejiang. On the afternoon of the 8th, the 3rd China Woodcarving Redwood Furniture Development Forum was held as scheduled. Experts and scholars have carried out in-depth discussions and exchanges on the current shortage of redwood resources and product positioning around the theme of "Thinking on the development strategy of redwood industry", and jointly developed the aviation mahogany furniture industry.
A short board of resources shortage or development of the mahogany industry should be cherished and cultivated
On September 27th, the "World Woodcarving Capital" fell to Dongyang, Zhejiang, and Dongyang was a deserved name. Dongyang’s woodcarving mahogany furniture industry has also been thriving in recent years. According to Shen Tufuhua, member of the Standing Committee of Dongyang Municipal Committee and deputy mayor, at the forum, at present, there are 2,159 wood-and-mortar mahogany furniture manufacturers in the city, with more than 100,000 employees. In 2012, the wood carving mahogany furniture industry in Dongyang City completed an output value of 12 billion yuan, and four leading enterprises and 10 key enterprises emerged.
“In recent years, Dongyang City has further promoted the healthy and sustainable development of the woodcarving mahogany furniture industry by strengthening policy support, strengthening industry supervision, and accelerating talent cultivation. The strategy of “famous products, famous enterprises and famous artists†has been further promoted. Shen Tufuhua said .
The public's pursuit of mahogany furniture has also pushed up the price of mahogany furniture, and the mahogany furniture market is “floweryâ€.
However, can the redwood industry continue to thrive? There is no lack of calm voice in the industry. Zhang Yue, a domestic expert and scholar in the redwood industry, introduced the new progress of timber control in the CITES Convention, and proposed that the scarcity of redwood resources in China will exist for a long time and will become increasingly serious.
There is no mahogany industry without mahogany resources. In the face of resource shortages, how should the redwood industry continue to develop?
Under extensive discussion, various experts and scholars reached two points on this issue: one is to cherish the existing resources of redwoods, and the other is to actively cultivate the follow-up resources of redwoods.
Jiang Xiaomei, a researcher at the Chinese Academy of Forestry and director of the Expert Committee of the China National Forest Products Industry Association, believes that in the face of material replacement, the cultivation of redwood is an urgent task and an inevitable way for the sustainable development of the redwood industry. The so-called "pre-human tree, the future generations to enjoy the cold", to make China's redwood industry "live and endless", only actively cultivate the redwood resources.
In addition, she believes that how to make better use of these precious redwood resources is also a profound proposition.
"Gold can't be made of steel. The production of mahogany products should be done in terms of styling, craftsmanship, materials and design. We want to create a 'boutique' of mahogany, not a 'product'." Jiang Xiaomei said.
Product positioning is the key to the transformation and upgrading of the mahogany industry In recent years, the development of the mahogany furniture industry is on the rise, and it presents a scene of “prosperousâ€. However, in the face of the increasingly fierce competition in the redwood industry, how should companies accurately locate products to ensure that they have a place in the development of the redwood industry?
In this regard, Du Changjiang from the general manager of Zhejiang Zhuomu Wang Hongmu Furniture Co., Ltd. quite has some experience. He believes that the positioning of products is a strategic comprehensive issue, which should be considered from two aspects: First, consumers, that is, accurately understand the regions, people and capabilities of consumption. Second, the enterprise side, that is, comprehensive consideration of the company's economic strength, factory conditions, talent reserves and industrial environment.
Taking Zhuomuwang mahogany furniture as an example, the company first accurately positioned the consumer market. It focuses on developed cities in the first, second and third lines and targets three types of consumer groups: the growing middle class, traditional culture and mahogany furniture lovers and high-end consumers.
Du Changjiang said that they have also done a lot of exploration in corporate positioning.
"As a mid-end brand enterprise, we can relatively weaken the production process, and the front-end grasps the raw materials, that is, focuses on product design and development, processing of raw materials, formulation of product standards and implementation of acceptance criteria. The back-end mainly focuses on marketing and service." Du Changjiang It is said that each enterprise should make its own fine products and create its own distinctive brand according to its actual situation and advantages.
It is reported that the launching ceremony of the China Forestry Industry Innovation Award (Redwood) was also held at the forum. At the same time, the three units of Dongyang “Lu Guangzheng Creation Roomâ€, “Shi Yuquan Redwood†and “New Dongyang Wood Carving†were also awarded the “Institute of Wood Industry of Chinese Academy of Forestry†by the Institute of Wood Industry of the Chinese Academy of Forestry. Graduate student Dongyang internship point."
A short board of resources shortage or development of the mahogany industry should be cherished and cultivated
On September 27th, the "World Woodcarving Capital" fell to Dongyang, Zhejiang, and Dongyang was a deserved name. Dongyang’s woodcarving mahogany furniture industry has also been thriving in recent years. According to Shen Tufuhua, member of the Standing Committee of Dongyang Municipal Committee and deputy mayor, at the forum, at present, there are 2,159 wood-and-mortar mahogany furniture manufacturers in the city, with more than 100,000 employees. In 2012, the wood carving mahogany furniture industry in Dongyang City completed an output value of 12 billion yuan, and four leading enterprises and 10 key enterprises emerged.
“In recent years, Dongyang City has further promoted the healthy and sustainable development of the woodcarving mahogany furniture industry by strengthening policy support, strengthening industry supervision, and accelerating talent cultivation. The strategy of “famous products, famous enterprises and famous artists†has been further promoted. Shen Tufuhua said .
The public's pursuit of mahogany furniture has also pushed up the price of mahogany furniture, and the mahogany furniture market is “floweryâ€.
However, can the redwood industry continue to thrive? There is no lack of calm voice in the industry. Zhang Yue, a domestic expert and scholar in the redwood industry, introduced the new progress of timber control in the CITES Convention, and proposed that the scarcity of redwood resources in China will exist for a long time and will become increasingly serious.
There is no mahogany industry without mahogany resources. In the face of resource shortages, how should the redwood industry continue to develop?
Under extensive discussion, various experts and scholars reached two points on this issue: one is to cherish the existing resources of redwoods, and the other is to actively cultivate the follow-up resources of redwoods.
Jiang Xiaomei, a researcher at the Chinese Academy of Forestry and director of the Expert Committee of the China National Forest Products Industry Association, believes that in the face of material replacement, the cultivation of redwood is an urgent task and an inevitable way for the sustainable development of the redwood industry. The so-called "pre-human tree, the future generations to enjoy the cold", to make China's redwood industry "live and endless", only actively cultivate the redwood resources.
In addition, she believes that how to make better use of these precious redwood resources is also a profound proposition.
"Gold can't be made of steel. The production of mahogany products should be done in terms of styling, craftsmanship, materials and design. We want to create a 'boutique' of mahogany, not a 'product'." Jiang Xiaomei said.
Product positioning is the key to the transformation and upgrading of the mahogany industry In recent years, the development of the mahogany furniture industry is on the rise, and it presents a scene of “prosperousâ€. However, in the face of the increasingly fierce competition in the redwood industry, how should companies accurately locate products to ensure that they have a place in the development of the redwood industry?
In this regard, Du Changjiang from the general manager of Zhejiang Zhuomu Wang Hongmu Furniture Co., Ltd. quite has some experience. He believes that the positioning of products is a strategic comprehensive issue, which should be considered from two aspects: First, consumers, that is, accurately understand the regions, people and capabilities of consumption. Second, the enterprise side, that is, comprehensive consideration of the company's economic strength, factory conditions, talent reserves and industrial environment.
Taking Zhuomuwang mahogany furniture as an example, the company first accurately positioned the consumer market. It focuses on developed cities in the first, second and third lines and targets three types of consumer groups: the growing middle class, traditional culture and mahogany furniture lovers and high-end consumers.
Du Changjiang said that they have also done a lot of exploration in corporate positioning.
"As a mid-end brand enterprise, we can relatively weaken the production process, and the front-end grasps the raw materials, that is, focuses on product design and development, processing of raw materials, formulation of product standards and implementation of acceptance criteria. The back-end mainly focuses on marketing and service." Du Changjiang It is said that each enterprise should make its own fine products and create its own distinctive brand according to its actual situation and advantages.
It is reported that the launching ceremony of the China Forestry Industry Innovation Award (Redwood) was also held at the forum. At the same time, the three units of Dongyang “Lu Guangzheng Creation Roomâ€, “Shi Yuquan Redwood†and “New Dongyang Wood Carving†were also awarded the “Institute of Wood Industry of Chinese Academy of Forestry†by the Institute of Wood Industry of the Chinese Academy of Forestry. Graduate student Dongyang internship point."
Single Handle Kitchen Faucet,Single Handle Kitchen,Single Handle Wall Kitchen Mixer,Single Handle Wall Mounted Bath Mixer
WENZHOU CHENKAI SANITARY WARE CO.,LTD , https://www.cnchenkai.com