Analysis of Ten Trends of Home Furnishing Consumer Market in 2014

Analysis of Ten Trends in Home Consumer Market in 2014:

1. Consumption Sharing In the early days, people had a habit of sharing purchase and decoration experiences. However, due to the lack of media, they were limited to chats between friends and family, or sporadic references when needed.

However, with the development of the Internet, the proliferation of social media, and the rejuvenation of household consumer groups, a large number of consumers now share their feelings and opinions through various platforms such as Weibo, QQ, BBS, and WeChat. Sometimes, when they encounter injustice, they also seek the help of the news media.

2. Consumer Networking The number of owners of home building materials purchased online continues to increase, and the proportion of all owners gradually increases. The range of purchased products continues to expand, from simple furniture, faucets, lamps, switch panels, simple wardrobes and wall stickers. To bed, tables, chairs, etc.

In a certain period of time, more and more consumers, such as toilets, bathroom cabinets, bathtubs, and paints and floors, may purchase from the Internet.

3. Recognize the side effects of the consumer industry The industry believes that more and more consumers are beginning to realize that their consumer industries will bring environmental and social impact. Although many factors, such as satisfaction, indulgence, addiction, and vanity, make most consumers unable to change their original habits, some people are still adjusting. Some brands that are more friendly to the environment and more responsible will be particularly favored by certain consumer groups.

4, domestic brands are still the mainstream now, in the tile, floor, wallpaper, home textiles, lighting, furniture, interior design, sanitary ware and other related home areas, domestic brands are mainstream, and now many domestic brands are also implementing a variety of Innovating in many aspects such as design, materials, and visual effects will continue to firmly grasp domestic consumers. In the field of coatings and sanitary ware, although foreign brands have a very significant market share, the newly emerging middle-class consumers are more inclined to have excellent domestic brands.

5. Functional Age In any era, the function of the product will influence consumer decision-making. Home building materials also have their own features, such as wear-resistant tiles, impact resistance, and even play a role in improving the air. For example, the toilet water saving function, deodorant function, etc.; for example, energy saving lighting, softer light and other functions. Better functionality will be welcomed by more and more consumers.

6, intelligent mad dance For home building materials products, the Internet of Things is not a myth, it is possible to achieve. Even if the Internet of Things is not talked about first, the implantation of possible intelligent operations in home products will attract a group of fashionable and keen consumers. Such as smart toilets, smart lamps, smart showers, smart taps and so on. Now that such smart home products are immature and their performance is not yet stable, there are indeed increasing consumers who tend to buy such products.

7. Systematization of Consumer Influencing Factors Consumers may not be influenced by one or more factors in the final purchase decision. Nowadays, the proportion of consumers among college-educated persons is very large, and this proportion will undoubtedly continue to rise. At a certain stage, consumers who may purchase home building materials will have higher **. Deng Chaoming, the winning advisor, believes that to impress such consumers, products must have good brand, quality, image, reputation, and service.

8. Customization is more common Nowadays, the customization of furniture in this field is very popular. For example, a lot of furniture companies such as Sofia, Europa, and Shangpang are customizing. Traditional molded furniture tends to be inconsistent with the style of decoration, inappropriate in size, and low in space usage. In addition, many consumers place more demands on the design, and cost-effective custom furniture will be more popular. In areas such as ceramic tiles and flooring, customization patterns based on individual consumer demand will also emerge.

9, O2O worth paying attention to online understanding of brand and product information, search word of mouth, compare products, offline to the physical store to observe and experience, and then place orders, this phenomenon is more common in home consumption. However, whether it is online purchase or shop order, this is not a fixed model and is influenced by many factors such as price and service.

10, cost-effective In fact, many consumers are now very fancy, especially the middle class, almost from the beginning of contact with the decoration company, to buy building materials, furniture, etc., will take the cheap shopping policy. This consumption habit will not change, and it will affect the wealthy and wealthy people.