Floor stores at the end of a loss promotion only return funds as soon as possible

As 2012 is about to pass, major floor stores have started a large-scale annual sales promotion. It is understood that many home stores in order to clear the inventory before the end of the capital to return funds, launched a number of promotional activities with greater incentives, consumers in need can buy more affordable products.

Distressed floor market sales promotion momentum This year, the entire floor industry is relatively flat, some home floor stores and other stores to open the brand soon will clear the goods closed. A person in charge of a home store said that the end of the promotion is for the final sprint, businesses and brands huddle together to get warm, do not seek high profits, but the impact of sales, even if the loss of money to earn money, but also the last fight. Another floor company manager Jiang also said that this year's floor profit has fallen sharply compared with last year, more at the end of the promotion is to give back the old customers, let them feel the sincerity of the company.

Floor brand return funds to meet the new reporter to see in a home store, manufacturers play "financial constraints, low-cost **" words, the person in charge of Ms. Xiao said that now manufacturers are affordable, low profits, in order to return funds. At the same time, some floor samples have been placed in the store for a long time. If they are not sold, they will affect the arrival of new products, which makes people feel that there is no new product in the store. Therefore, they also take advantage of the peak of renovation at the end of the year and lower the price during the promotion season. Let new spring arrivals.

Floor multi-channel hair force online and offline Qi promotion Today's floor and other home store promotions, and a big difference in previous years is that with the online store's participation. Reporters found in Jingdong, Tmall including the Jinhaima online store, after entering December, various activities such as floor and other home brands continue, Tmall's “Double Twelve” has been started, and many floor flagship stores are lower than usual. Although the online purchase of flooring is still to be improved in terms of quality and after-sales service, at least one more purchase route has increased the pressure on physical stores, making them better in terms of price, service, etc., in order to win the consumers. Identity.