"Low carbon" does not currently have an authoritative measure. "Looking at the flowers in the fog", I am afraid that the term is the most appropriate way to describe the understanding of "low carbon" in various industries. It is clearly stated that "furniture entrepreneurs talk about 'low carbon' is too big. Before many 'things' are not energyized, the 'low carbon standards' of various industries cannot be introduced."
Low carbon is difficult, ice breaking, low carbon, embarrassing carbon reduction and persistence.
The Copenhagen conference, which has attracted global attention, made the concept of "low carbon" popular among the people. The urban test area of ​​Shanghai World Expo has made people feel for themselves. "Low carbon economy" and "low carbon life" have also become global hot topics. In this context, many furniture companies have also raised the banner of "low carbon". However, from the perspective of the average level of the entire industry, "low carbon" is still in an extremely embarrassing thunder and little rain. stage.
"Low carbon" concept, first of all need to enhance the environmental awareness of furniture companies
Without standards, we have to say "low carbon". In this trend of "low carbon" as a fashion, most furniture entrepreneurs just use "low carbon" as a gimmick to put gold on their faces. However, the popularity of the term "low carbon" is of great practical significance from the perspective of the entire society. The most prominent manifestation is that the environmental awareness of furniture companies has increased.
"Low carbon" is coming, companies just think that this is a concept worth borrowing, so no matter what kind of activities, they rely on "low carbon". For example, furniture manufacturing enterprises will say that reducing pollution and reducing emissions are "low carbon"; circulation furniture enterprises will say that reducing circulation links can save transportation costs and reduce automobile exhaust emissions. It is also a "low carbon" industry; consumers It will be said that to buy products that will not cause pollution to the environment during production and use and can be used for a long time or recycled, this is to support "low carbon". Although the understanding is different, if the "low-carbon" concept can penetrate people's hearts and become a conscious action of people, it may not be a good thing for promoting the quality of the industry's products.
Chinese furniture companies can develop "low carbon" from these aspects
"Low carbon" from raw material procurement to product development and manufacturing
"We can't control the indiscriminate logging of forest resources, but we can refuse to use unidentified wood raw materials or precious virgin forest wood, which is to support the reasonable felling and utilization of forest resources from the procurement link; when using wood resources for production, we can use waste It is used as laminated wood. If there is no way to use it, it is used to burn heat for wood drying, so as to recycle the resources of the production link; for the necessary glue and paint, it is necessary to adhere to high-quality products with long service life and no pollution. So that the wooden products we produce can be used as long as possible. "With the concept of" low-carbon "in mind, we can reasonably use, recycle, and conserve forest and wood resources from the three major links of procurement, production, and use. Furniture companies can do it with their heart, which will be a great contribution to society. "Start from the side and start from ourselves. In front of us, we will have a forest and a blue sky." Facing such a declaration, furniture companies should act more, rather than borrowing "low-carbon" hype.
People are increasingly aware that environmental protection and emission reduction are the only way to achieve sustainable development. The so-called "low carbon" is not a lower carbon emission in a simple sense, but a new development model that covers the three major elements of low energy consumption, low emissions, and low pollution. The essence is from all aspects. We will start to improve the efficiency of resource utilization, seek for rapid recycling of renewable resources, maximize the use of green energy, and reduce the loss of non-renewable resources. The home furnishing industry is a large energy consumer and has become a key target for low carbon. Furniture companies can really achieve low carbon.
Furniture companies achieve a comprehensive low-carbon, and actively take the lead in advocating and promoting the industry's "low-carbon" process. For products that comply with low energy consumption, low emissions, and low pollution, such as products designed with renewable and recycled resources, products with low energy consumption and low carbon emissions in the production process, products with high durability and long service life, improve The entry threshold of products, to ensure good product quality, and take relevant green environmental protection indicators and low-carbon indicators as the entrance considerations.
"Low carbon" in the daily management process of furniture companies
Furniture companies are also strengthening the basic principle of "low-carbon" application in daily management. For example, the facade of the building uses a large glass curtain wall with temperature insulation and heat insulation. On the one hand, natural sky light can be used to achieve the best lighting effect with the least light, creating an ecological and natural environment for the furniture company. On the other hand It also greatly reduces the entry of cold or hot air outside the city, thereby reducing the utilization rate of air conditioning; on-site decoration and material selection, the maximum selection of wood, metal, plastic products and other renewable or recyclable green and environmentally friendly raw materials So as to reduce energy consumption and help maintain ecological balance. Through advanced management modes such as "unified procurement", "unified management", and "unified settlement", the limited resources can be used to the greatest extent, and the loss in operation and management is greatly reduced; the use of energy-saving lamps and the installation of intelligent induction escalators can Automatically sense passenger flow, adjust operating speed and frequency, and greatly reduce power consumption; after-sales delivery arranges distribution routes reasonably to reduce resource consumption.
"Low Carbon" in Brand Promotion and Furniture Corporate Culture Construction
To successfully shape and promote a "low-carbon" brand, people in different professional fields such as advertising, public relations, interaction, mobile marketing, event marketing, and direct marketing must work together to choose the best communication method from the perspective of objective communication , Through the exhibition, public relations, various media to communicate the brand's "low carbon" information to the target audience.
When furniture companies carry out cultural activities of furniture companies, they should fully integrate the actual situation of furniture companies and conduct "low-carbon" publicity and education of employees to fulfill their responsibilities as social groups.
Furniture companies' "low carbon" may wish to go from easy to difficult. The author believes that the choice of raw materials is now low-carbon, such as bamboo, birch, rattan, grass and other natural materials that have been popular in the market in recent years. Because of its short growth cycle of raw materials and low pollution during production, it can become a low-carbon furniture that was popularized earlier. The design of this type of furniture also pursues natural flavor, allowing various raw materials to be displayed in their original form, so it is also loved by those who pursue natural life; in addition, some emerging products have begun to emerge, such as frying on Taobao. The flamboyant low-carbon paper furniture that can carry 80 kg is also popular because of its light weight, second highest recyclability, and novel shape; other such as modified wood-plastic composite materials, biological composite materials, polymer materials, It is also gradually widely used in furniture.
It is understood that some responsible manufacturers have made more breakthroughs and innovations in the mining process, production process, and processing technology. Of course, this belongs to the advanced stage of low carbon. For example, there is a very famous brand in Germany, which cuts a tree and replants another tree, so as to maintain the ecological balance to a certain extent, it is equivalent to reducing the loss; some modern furniture furniture backlog The process uses high temperature and high pressure forming, and the surface is coated with a special coating, which is not only wear-resistant and scratch-resistant, but also has very good fire resistance and corrosion resistance, which increases the service life of the furniture and also from another The angle reduces the loss of re-mining and production.
Low-carbon economy will be the new competitiveness
At present, for the furniture industry in China and even the world, "low carbon" is still in an emerging and to be developed situation. Over a period of time, the problems of high mining, high emissions, and high pollution will still exist. Great efforts to improve. However, as "low-carbon" has been recognized by more and more people, relevant experts predict that the world has entered the "low-carbon" revolution era, and it will have a huge impact on the development model of furniture companies and the way of life of the people from all aspects. The author believes that in the near future, more and more people will inevitably choose to purchase "low-carbon" household products and choose a "low-carbon" lifestyle. Lu Qifeng believes that taking the "low-carbon" home road is an inevitable choice for consumers, and it will be the only way for home furniture companies to win public recognition and win market opportunities. Therefore, whoever takes this path first, In fact, it seizes the market opportunity.
As the low-carbon problem has become a hot spot, more and more people have begun to pay attention to low-carbon, but at the same time there have been controversies about low-carbon. More and more opposition voices tell us that there is a huge controversy about the low-carbon problem. With the outbreak of the Climate Gate incident, the fact that scientists at the United Nations IPCC tampered with data to cater to global warming shocked the world. Many domestic scholars have also said that there is huge controversy in global warming, and low carbon does not mean environmental protection! Many articles and books systematically expose the ins and outs of low-carbon scams. There are even opposition parties who describe low carbon as a fundamentalist hysteria.
Environmental issues are closely related to people's lives. Redressing CO2 grievances here does not condone people's destruction of the environment. Rather than showcasing in the name of carbon, we should devote our energy to those environmental issues that really require our governance. I hope to awaken the skeptical spirit of the courage to pursue the truth, and stop blindly following the trend. We need to think independently.
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