The society is advancing and the market is developing. The competition of modern enterprises is no longer confined to the competition in terms of products, prices, channels and markets in the traditional sense, but more depends on the competition of new business models. With the continuous maturation of the Internet and IoT technologies and application promotion, the future competition in the security industry market will no longer be a contest in the physical society, but more will be carried out in the global network. The homogenization of products and the simplification of business models will make more security SMEs face the severe challenge of survival and development.
Single market, security companies are facing challenges China has registered more than 6,000 security companies of various types, and the national security industry's annual production value does not exceed RMB 30 billion, which is comparable to the size of China's fire protection industry (the number of enterprises is nearly 3,000. More than 20 billion yuan (RMB), and in terms of application areas and scope, the scale of the security industry seems to be much larger than that of the fire protection industry.
Judging from the market demarcation standard, other industries (such as home appliances) often divide provincial capital cities into primary markets. However, in the security industry, the customary division criterion is that the primary markets are only four cities: Beijing, Shenzhen, Shanghai, and Guangzhou. The secondary markets are developed cities such as Tianjin, Wuhan, Chengdu and Shenyang; medium-developed cities, including some provincial capitals, are often classified as tertiary markets. On the one hand, the competition in the security market in Beijing, Shenzhen, Shanghai, and Guangzhou has become fierce, but the middle and western regions have just started. Yingying International Information once conducted a questionnaire-based market survey on the status quo in the eight mid-western provinces and cities. What surprised us was that some respondents have not known that there is still such an industry in the country. Most prefecture-level cities have only 3-5 safety equipment dealers or contractors, and some are still blank. In these areas, the competition in the home appliance industry has already reached the point of “delivery to the countrysideâ€. It can be said that there is basically no gap in the market. This is probably the point that many people are unanimously optimistic about the market advantage of the security industry.
The market's differences make almost all security companies slash around the primary and secondary markets in order to obtain a slice of the market instead of exploring other markets because the market needs guidance. There are economic reasons as well as conceptual reasons. It can be said that this market is still a "barren land" and the cost of opening up is relatively high. Moreover, the mission of consumption guidance cannot be accomplished by relying on one or two companies. In addition, market development is not a real “pioneeringâ€, but whoever reclaims benefits. Once this market breaks even a crack, other competitors will come to the fore, which is probably an important reason why many companies do not want to take active action. For the market competition, I sow, and everyone does not want to do anything. Therefore, it is the wisest choice only when everyone joins hands to make cakes bigger.
Break through the bottleneck and open up emerging markets With the rapid development of information technology, expanding the network platform and realizing new concept marketing are the only way for companies to survive and develop. The comprehensive application of Internet and IoT technologies will lead to a new market revolution. Under the impact of this wave, whether domestic security SMEs can seize the development opportunities in the Internet era and innovate marketing models have become the development of enterprises. One of the key tasks of the transformation. What is worrying is that at present, most domestic security companies, both large and small and medium-sized enterprises, have different levels of strangeness and misgivings about Internet marketing, they do not agree with the new business model, they do not understand, and they do not understand the Internet and Internet of Things. Other new platforms are not very clear, unacceptable, or even ignorant. How small and medium-sized security companies firmly grasp the "Internet" and "Internet of Things" two major innovation platforms, to achieve breakthroughs in new marketing model and innovation, will directly affect the future development direction of small and medium-sized security enterprises.
According to industry statistics, the output value of China's security industry will reach a scale of 227 billion yuan in 2010. The Beijing Olympics, the Guangzhou Asian Games, the Shanghai World Expo, and the Shenzhen Universiade have all or will further stimulate a new and larger market space for the security industry. It also allows the application of security products to gradually expand to a wider range of areas, and is well known or focused by people. The rapid development of related fields in the security industry, the promotion and application of high-tech and green energy-saving models, and the emergence of high-tech, diversified, digital, and integrated cutting-edge products have all accelerated the vigorous development of the security market. Today's China has become the world's largest security market with the greatest potential and influence. "Made in China" is striding over to "Created in China" and the security industry is now receiving greater attention from the country, society and the public. , And become one of the new economic growth points and strategic emerging industries of the national economy.
With the strong support of the central and local governments for emerging industries, the strong demand from the downstream industries in security and related industries, the continuous improvement of the comprehensive competitiveness of the security industry, the continuous enhancement of the public’s spending power and security awareness, and the domestic security industry. Will benefit from it. Especially in areas such as intelligent transportation, education, architecture, water conservancy, and medical care, the importance of security is being paid more attention and attention, and the development trends of network, intelligence, and high-definition have put higher requirements on security companies. . After many years of market cultivation and promotion, the security industry has been widely used in traditional industries such as finance, public security, and transportation, and the demand for security products in emerging security application industries such as construction, power, mining, ports, education, and medical care is also growing rapidly. At the same time, as people's living standards have improved, people's consumption levels and structures have undergone major changes, and people's self-protection and safety awareness have also changed, which has also led to more extensive use of security products.
On the other hand, with the demonstration effects and projects of the Ministry of Public Security’s science and technology police and the construction of safe cities in recent years, especially the “3111†project pilot projects across all provinces, cities, and autonomous regions across the country, technical protection and safety in rural areas. The prevention system has a far-reaching impact. “Peace Towns,†“Safe Rural Areas,†and “Technology to Prevent Products from Going to the Countryside†have become common practice. The construction of “Safe Town†and “Safe Village†across the country is in full swing. With the gradual improvement of the concept of rural consumption and the continuous improvement of consumption levels, the country continues to increase the development of integrated urban, rural and urban-rural integration, and the introduction of strategic policies and regulations that strengthen the basis for agricultural and rural development. The region is further strengthening the construction of public infrastructure and public security prevention and control systems, increasing investment in rural production and living facilities, vigorously advancing industrialization, urbanization, and modernization of agricultural and rural policies. The rural market will develop into a security industry. Another emerging market.
Single market, security companies are facing challenges China has registered more than 6,000 security companies of various types, and the national security industry's annual production value does not exceed RMB 30 billion, which is comparable to the size of China's fire protection industry (the number of enterprises is nearly 3,000. More than 20 billion yuan (RMB), and in terms of application areas and scope, the scale of the security industry seems to be much larger than that of the fire protection industry.
Judging from the market demarcation standard, other industries (such as home appliances) often divide provincial capital cities into primary markets. However, in the security industry, the customary division criterion is that the primary markets are only four cities: Beijing, Shenzhen, Shanghai, and Guangzhou. The secondary markets are developed cities such as Tianjin, Wuhan, Chengdu and Shenyang; medium-developed cities, including some provincial capitals, are often classified as tertiary markets. On the one hand, the competition in the security market in Beijing, Shenzhen, Shanghai, and Guangzhou has become fierce, but the middle and western regions have just started. Yingying International Information once conducted a questionnaire-based market survey on the status quo in the eight mid-western provinces and cities. What surprised us was that some respondents have not known that there is still such an industry in the country. Most prefecture-level cities have only 3-5 safety equipment dealers or contractors, and some are still blank. In these areas, the competition in the home appliance industry has already reached the point of “delivery to the countrysideâ€. It can be said that there is basically no gap in the market. This is probably the point that many people are unanimously optimistic about the market advantage of the security industry.
The market's differences make almost all security companies slash around the primary and secondary markets in order to obtain a slice of the market instead of exploring other markets because the market needs guidance. There are economic reasons as well as conceptual reasons. It can be said that this market is still a "barren land" and the cost of opening up is relatively high. Moreover, the mission of consumption guidance cannot be accomplished by relying on one or two companies. In addition, market development is not a real “pioneeringâ€, but whoever reclaims benefits. Once this market breaks even a crack, other competitors will come to the fore, which is probably an important reason why many companies do not want to take active action. For the market competition, I sow, and everyone does not want to do anything. Therefore, it is the wisest choice only when everyone joins hands to make cakes bigger.
Break through the bottleneck and open up emerging markets With the rapid development of information technology, expanding the network platform and realizing new concept marketing are the only way for companies to survive and develop. The comprehensive application of Internet and IoT technologies will lead to a new market revolution. Under the impact of this wave, whether domestic security SMEs can seize the development opportunities in the Internet era and innovate marketing models have become the development of enterprises. One of the key tasks of the transformation. What is worrying is that at present, most domestic security companies, both large and small and medium-sized enterprises, have different levels of strangeness and misgivings about Internet marketing, they do not agree with the new business model, they do not understand, and they do not understand the Internet and Internet of Things. Other new platforms are not very clear, unacceptable, or even ignorant. How small and medium-sized security companies firmly grasp the "Internet" and "Internet of Things" two major innovation platforms, to achieve breakthroughs in new marketing model and innovation, will directly affect the future development direction of small and medium-sized security enterprises.
According to industry statistics, the output value of China's security industry will reach a scale of 227 billion yuan in 2010. The Beijing Olympics, the Guangzhou Asian Games, the Shanghai World Expo, and the Shenzhen Universiade have all or will further stimulate a new and larger market space for the security industry. It also allows the application of security products to gradually expand to a wider range of areas, and is well known or focused by people. The rapid development of related fields in the security industry, the promotion and application of high-tech and green energy-saving models, and the emergence of high-tech, diversified, digital, and integrated cutting-edge products have all accelerated the vigorous development of the security market. Today's China has become the world's largest security market with the greatest potential and influence. "Made in China" is striding over to "Created in China" and the security industry is now receiving greater attention from the country, society and the public. , And become one of the new economic growth points and strategic emerging industries of the national economy.
With the strong support of the central and local governments for emerging industries, the strong demand from the downstream industries in security and related industries, the continuous improvement of the comprehensive competitiveness of the security industry, the continuous enhancement of the public’s spending power and security awareness, and the domestic security industry. Will benefit from it. Especially in areas such as intelligent transportation, education, architecture, water conservancy, and medical care, the importance of security is being paid more attention and attention, and the development trends of network, intelligence, and high-definition have put higher requirements on security companies. . After many years of market cultivation and promotion, the security industry has been widely used in traditional industries such as finance, public security, and transportation, and the demand for security products in emerging security application industries such as construction, power, mining, ports, education, and medical care is also growing rapidly. At the same time, as people's living standards have improved, people's consumption levels and structures have undergone major changes, and people's self-protection and safety awareness have also changed, which has also led to more extensive use of security products.
On the other hand, with the demonstration effects and projects of the Ministry of Public Security’s science and technology police and the construction of safe cities in recent years, especially the “3111†project pilot projects across all provinces, cities, and autonomous regions across the country, technical protection and safety in rural areas. The prevention system has a far-reaching impact. “Peace Towns,†“Safe Rural Areas,†and “Technology to Prevent Products from Going to the Countryside†have become common practice. The construction of “Safe Town†and “Safe Village†across the country is in full swing. With the gradual improvement of the concept of rural consumption and the continuous improvement of consumption levels, the country continues to increase the development of integrated urban, rural and urban-rural integration, and the introduction of strategic policies and regulations that strengthen the basis for agricultural and rural development. The region is further strengthening the construction of public infrastructure and public security prevention and control systems, increasing investment in rural production and living facilities, vigorously advancing industrialization, urbanization, and modernization of agricultural and rural policies. The rural market will develop into a security industry. Another emerging market.
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