Near the end of 2010, various kinds of summaries and seminars came to fruition. What will be the trend of building ceramics next year? I am afraid that is a topic of particular concern in the industry.
According to a well-known pottery brand executive, the pottery market in the second half of the year has indeed undergone major changes. In September and October, it continued to be light for two months. However, in November, orders for pottery machines suddenly increased. , Delivery still feels a bit tight. The reason is not because there are new hot spots in the ceramic market, but many pottery projects that have already started construction have to be made. Since we have circled the land early and half of the project has been completed, it is not a good idea to continue without it. If we invest so much in the early stage, nobody would like to stop halfway. Not to mention that the local government is not a fuel-efficient lamp. Large areas of land have already been handed over to investors' alumni. If delays are not built, it will also affect the local investment image and even individual performance. Therefore, now that business has improved in this period of time, it does not mean that the ceramic market after the Spring Festival next year will continue to thrive, and the really difficult time has not yet arrived.
According to the author's opinion, the big heat must be cold, and the previous market was overly optimistic and enthusiastic. The increase in production capacity was so fast that the market could not digest it for a time. Now it must pay the debt and pay a certain price. How many pottery enterprises can safely survive this cold winter is still unknown, but it will certainly eliminate many small and medium-sized pottery enterprises that have been able to follow suit and have insufficient funds in the past. Looking back, due to the large demand and profitability of the built ceramics market in the past few years, the entire industry is still undergoing extensive and disorderly development. The industrial model still remains at a low level of repeated construction of network supergirls and many new products. The ceramic enterprises in the district mainly rely on low-cost factors, rather than technological innovation and brand building to participate in competition. The local government also neglects guidance, and only cares for expansion. It is anxious to achieve success, and thinks that the success of expanding the industrial park in the industry has been achieved. As Mr. Liu Yong, a well-known pottery dealer in Shanghai, said, the building materials market is now too disparate. There are more than 200 building materials markets in Shanghai, and the market is further subdivided. Xiyingmen’s alumni of these high-end stores, the general brand simply can not enter, and the initial investment in selling bricks is also much larger. Like the previous single brand sales value of 3 to 500 million can survive, the current sales value of only 8 to 1 billion to maintain. Moreover, it is not easy to develop a terminal hall. It is not only the size of the competition but also the differentiation of the products. The exhibition halls like the Bode tile are generally large (2000-3000 square meters), and the product positioning is also expensive; the Mona Lisa ceramics are prominent. Large-format thin plates and porcelain plates, these elements constitute the core competitiveness of enterprises in the end market.
In short, in the future, if Tao enterprises want to maintain sustainable and healthy development, they face uncertainties and even more policy risks. Such a traditional industry with such high energy consumption and huge production capacity can adapt itself to the new market environment, have fundamental innovations in green, low-carbon, energy-saving and environmental protection, and have a revolutionary breakthrough in the overall level of competition and will determine the industry. Forward fate.
According to a well-known pottery brand executive, the pottery market in the second half of the year has indeed undergone major changes. In September and October, it continued to be light for two months. However, in November, orders for pottery machines suddenly increased. , Delivery still feels a bit tight. The reason is not because there are new hot spots in the ceramic market, but many pottery projects that have already started construction have to be made. Since we have circled the land early and half of the project has been completed, it is not a good idea to continue without it. If we invest so much in the early stage, nobody would like to stop halfway. Not to mention that the local government is not a fuel-efficient lamp. Large areas of land have already been handed over to investors' alumni. If delays are not built, it will also affect the local investment image and even individual performance. Therefore, now that business has improved in this period of time, it does not mean that the ceramic market after the Spring Festival next year will continue to thrive, and the really difficult time has not yet arrived.
According to the author's opinion, the big heat must be cold, and the previous market was overly optimistic and enthusiastic. The increase in production capacity was so fast that the market could not digest it for a time. Now it must pay the debt and pay a certain price. How many pottery enterprises can safely survive this cold winter is still unknown, but it will certainly eliminate many small and medium-sized pottery enterprises that have been able to follow suit and have insufficient funds in the past. Looking back, due to the large demand and profitability of the built ceramics market in the past few years, the entire industry is still undergoing extensive and disorderly development. The industrial model still remains at a low level of repeated construction of network supergirls and many new products. The ceramic enterprises in the district mainly rely on low-cost factors, rather than technological innovation and brand building to participate in competition. The local government also neglects guidance, and only cares for expansion. It is anxious to achieve success, and thinks that the success of expanding the industrial park in the industry has been achieved. As Mr. Liu Yong, a well-known pottery dealer in Shanghai, said, the building materials market is now too disparate. There are more than 200 building materials markets in Shanghai, and the market is further subdivided. Xiyingmen’s alumni of these high-end stores, the general brand simply can not enter, and the initial investment in selling bricks is also much larger. Like the previous single brand sales value of 3 to 500 million can survive, the current sales value of only 8 to 1 billion to maintain. Moreover, it is not easy to develop a terminal hall. It is not only the size of the competition but also the differentiation of the products. The exhibition halls like the Bode tile are generally large (2000-3000 square meters), and the product positioning is also expensive; the Mona Lisa ceramics are prominent. Large-format thin plates and porcelain plates, these elements constitute the core competitiveness of enterprises in the end market.
In short, in the future, if Tao enterprises want to maintain sustainable and healthy development, they face uncertainties and even more policy risks. Such a traditional industry with such high energy consumption and huge production capacity can adapt itself to the new market environment, have fundamental innovations in green, low-carbon, energy-saving and environmental protection, and have a revolutionary breakthrough in the overall level of competition and will determine the industry. Forward fate.
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