Abstract On March 27th, the spring is getting stronger and the marathon connecting Zhengzhou and Kaifeng is about to start. "The number of participants in the Zhengkai Marathon has reached a record number of 49,000, the number of domestic participants." Liu Bin, founder of Zhengkai Marathon, told the 21st Century Economic Report...
On March 27th, the spring is getting stronger, and the marathon that connects Zhengzhou and Kaifeng is about to start. "The number of participants in the Zhengkai Marathon has reached a record number of 49,000, the number of domestic participants." Liu Bin, founder of Zhengkai Marathon, told the 21st Century Business Herald.
It has been ten years since the Zhengkai Marathon was held.
It is particularly remarkable that the prize for the Zhengkai Marathon will be a diamond medal. "Diamond symbolizes the eternal love, and the theme of the '10 years of love' in this marathon, also adds a touch of romance to the game." Liu Bin said.
One of the sponsors of the diamond medals and the sponsor of the marathon is Yu Diamond, which will be an important attempt to upgrade the company's industry and find new profit growth points.
In 2010, Yu Diamond was listed on the GEM, mainly engaged in the research and development, production and sales of synthetic diamond and its raw and auxiliary materials, as well as the development of synthetic diamond equipment. In the year of listing, the net profit was 75.98 million, an increase of 44.8% over the previous year. In the following year, the profit reached a new high, reaching 140 million, an increase of 86.4%.
However, subject to the decline in product gross margin, fierce market competition and macroeconomic downturn, Yu Diamond's profit has gradually declined since 2012 and reached its peak in 2014. In the same year, it only achieved a net profit of 61.3 million, compared with the previous year. Reduced by 34.9%.
Zhang Kai, deputy general manager of Yu Diamond, told reporters that “it is imperative for the company to adjust its product mix and broaden its industrial chain. Traditional industrial products are in a downturn, and it is necessary to find new profit growth points in the consumer goods sector.â€
In 2015, the results of product structure adjustment and transformation and upgrading began to show. According to the performance report, the profit of Yu Diamond in 2015 will reach 102 million, an increase of 67.2% over the previous year.
“The large diamond single crystal project is a new profit growth point, and it is also the first time the company produces consumer goods for the common people. In the future, it will make more attempts in this block.†Zhang Kai said.
Talking about the cooperation with Zhengkai Marathon, Zhang Kai said, "The activities of the marathon are more popular, and it is also in line with the company's idea of ​​using diamonds as a consumer product to make it more affordable and enter thousands of households."
Zhang Kai: First of all, we have been paying attention to the marathon. The company was established around 2004 and was listed in 2010 with the rapid development of the capital market. The age structure of employees is younger and more likes collective outdoor activities, including the marathon, which carries a positive and healthy attitude towards life.
Secondly, the company is currently doing diamond consumer goods, such as synthetic diamonds, which have entered the consumer goods market, and want to promote the brand and promote products through this event. The marathon is a popular event that everyone can participate in, representing a healthy and uplifting lifestyle and more in line with the company's values.
Finally, the company's products were mainly industrial products, and few market-oriented marketing activities. However, at present, the company is undergoing transformation and entering the consumer field, so the concept has to change. This event is an important attempt for us. It does not consider revenue at all, mainly for the sake of brand building.
"21st Century": How is the contact with the Zhengkai Marathon Organizing Committee? In addition to the diamond medals, what aspects of the marathon will the company participate in?
Zhang Kai: The cooperation with Zheng Kai Marathon is a hit. The theme of this marathon is “Love for ten yearsâ€, diamonds symbolize love, and we just make diamond medals with technical advantages, which can also enhance the company brand. In addition, both parties belong to one region, and the Zhengkai Marathon has been held for ten years. The organizing committee has very mature operational experience.
"21st Century": The company began to expand its product line in the consumer goods sector in 2014. What is the consideration?
Zhang Kai: First of all, the technical bottleneck has broken through. In the past, because the technology could not be achieved, the artificial diamonds could only be made into powders, and they could not be made into large particles, so they could not produce products for the consumer field. After the technological breakthrough, the product achieves granular production and has the opportunity to intervene in the consumer market.
The important reason is that the macroeconomic downturn, the gross profit margin of industrial products has been falling, much weaker than in previous years. When the company develops to a certain stage, it is necessary to consider finding new profit growth points. At present, the gross profit rate of industrial products produced by the company is about 30%, and the gross profit rate of diamond large single crystals that can be used as consumer goods can reach more than 60% and double.
"21st Century": How will the company open the market for artificial diamond consumer goods in the future? What is the strategy for overall development?
Zhang Kai: At present, the production of artificial diamond consumer goods has been scaled up. The follow-up may accelerate the layout in the consumption channel. The next step may be to cooperate with some consumer channels, including capital operation, extending the product industry chain downstream, and the future. Both industrial and consumer goods will do.
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