HC Security Network's intelligent home is not far away, often can be seen in the major media, which saw high-tech in the movie is slowly becoming a reality. With the smart lock to open the smart home mode, keeping up with the development of the Internet era, smart locks bring different surprises and experiences to people's lives and work.
Affected by consumption levels and consumer attitudes, the domestic smart lock market has been developing slowly for a long time, and the sales channels of various markets have gradually developed and improved in the last two years. At present, the market for smart locks is mainly divided into three major channels, namely real estate engineering channels, retail market channels, door distribution and other industrial supporting channels.
Like the smart lock industry, the development of the smart lock market has also gone through four stages. Around 2014, it is a watershed in the market for smart locks in the smart lock market. In the pre-2014 market, nearly 90% of sales were concentrated in the engineering market, and the top five manufacturers of smart lock production and sales basically occupied 60% of the smart lock engineering market. Various channels have emerged and really started to be active since 2014. Beginning around 2014, the retail market was rapidly developed, and the engineering market began to mature gradually. The market for the door was also blown out in 2016.
According to the statistics of relevant institutions on the national market and enterprises, the smart lock market in 2016 increased by more than 100% compared with the previous year, of which the retail market contributed a lot, accounting for more than 50%; the door and other supporting markets And the real estate market is growing at around 30%. The top ten smart lock manufacturers account for more than half of the industry's production and sales. Excluding the production enterprises with engineering and supporting markets as the mainstay, the top ten in the retail market account for about 20% of the sales and sales of smart locks.
Among the three major market segments of smart locks, real estate engineering is the earliest and the most mature. Although the competition is very fierce, it is still the main position for the major smart lock manufacturers. Although the ratio of the relative number of engineering markets in the smart lock market has been decreasing since 2013, the absolute number has increased greatly. At present, the smart locks directly or indirectly supplied to the real estate engineering market account for about 45% of the total market share. . The main features of the intelligent lock engineering market are: product function and structure are relatively uniform, easy to install and maintain; single order quantity is large, but the price is low, the requirements for after-sales service are very high, and the appearance requirements are not as good as the safety and stability. Claim.
Although the market is relatively early in development, it is also a matter of recent years to really start high-speed development. The door is equipped with market channels, mainly including intelligent door locks for security door factories or other non-standard door factories. Before 2014, smart locks were mainly high-end products for the channel, with high prices and low sales. Since 2014, especially in 2016, more and more door factories have used smart locks as the standard for the factory. Configuration. As of 2016, according to incomplete statistics, the security door enterprises have purchased more than 400,000 sets of smart lock products, and the top ten door manufacturers of production and sales have regarded smart locks as the key development of future door industry technology upgrade and industrial structure adjustment. direction. The characteristics of this type of channel are that the two ends of the price are extremely extreme. The quality and service requirements are not as good as the real estate engineering channels. The brand attention is not high, but the quantity increase is large.
In the strict sense, the retail market is a market that has only begun to emerge since 2013. The early stage was mainly the stage of market cultivation, and there was no advantage in forming quantity. However, since 2014, the retail market has started to start at a high speed, and major smart lock brands have been stationed one after another. E-commerce platform, develop online channels; open a large number of specialty stores online, settle in Shangchao, residential and so on. The development of the retail market has benefited from the general shaping of consumer perceptions of smart locks. In this context, nearly 400 million households in China will provide nearly 100 billion market demand prospects for the smart lock market. Compared with the real estate engineering market and the gate market, the retail market has greater market potential and deeper value potential. . The major Internet and home appliance giants across the border are on the retail side, and the retail market is the main battleground for the future competition of the smart lock market.
As of 2016, China's smart lock retail market has a compound annual growth rate of more than 35 percent, and according to market statistics, more than 70% of the market's current market has begun to sell smart locks, showing the market for smart locks. The expectations are good. The main feature of the retail market is that the security of smart locks is the basic element, while consumers are more concerned about the appearance and stability of smart locks. Due to the diversity of the consumer groups in the retail market, the demand for smart locks is also complex and diverse, resulting in a variety of smart locks and uses in the retail market; and smart locks as an interactive product, In the current market environment, it is more advocating to pay attention to the experience of consumption, including the pre-sales introduction professional, the experience of in-sale service, the convenience of after-sales service and the comprehensive requirements.
Editor in charge: Zhong Juanjuan
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