Bonafontaine: Should furniture brands be involved in the mattress market?

In the home market, beds and mattresses are mostly produced by different manufacturers and sold separately. Indeed, few furniture brands have made both bed and mattresses; in the early years, in the hearts of many consumers This mattress between the body and the bed is also often submerged in your dreams and is defined as a component that can be easily equipped with one.

With the improvement of people's life consciousness and pursuit year by year, in recent years, furniture brands have gradually begun to get involved in the mattress field. According to industry insiders, “Consumers’ understanding of healthy sleep is becoming more and more thorough, and the requirements for sleep quality are getting higher and higher. This is a key factor that has led to the scent of sensitive furniture companies to start to develop supporting mattresses. Products. Such as the famous furniture company unified international home, etc., has taken the lead in the mattress market, increased the mattress production line and sales area. Then, is this thing called a bed that should be separated into beds and mattresses for production and sales? Should furniture brands should get involved in the mattress market? Bonafontein carried out from the following three aspects. analysis.
First, the demand for products has greatly promoted the furniture brand to enter the mattress market, providing quality and quantity for consumers.
A good quality bed can generally be used for 30-50 years, but the mattress is absolutely not acceptable. Although many mattress brands will use the term of Bonafontein for a period of 0-25 years, according to relevant surveys: "In developed countries, residents generally replace mattresses at Bonafontein-2. According to the national conditions and personal consumption level, the mattress should be replaced once for up to 5 years. According to the analysis of this ratio, each bed should be replaced with more than 0 mattresses in Bonafontein, which is durable. In terms of consumer goods, it is undoubtedly a huge business opportunity. According to experimental research, the age of the mattress is inversely proportional to the degree of sleep comfort and health, that is, the resilience and support of the mattress will decrease as the age of use increases. The mattress market consumption rate and replacement rate will bring about the market opportunities of the mattress, and the supply and marketing pressure of the mattress manufacturers, so that more furniture manufacturers can “sit and ignore”.
Second, the improvement of healthy sleep awareness has prompted furniture brands to enter the mattress market, and more consumers want to buy mattresses that are truly suitable.
What is really in close contact with the human body during sleep is not the bed, but the mattress. Therefore, in addition to considering the bed base, that is, the quality of the bed of the bed, the link between the side panel and the bed head, the tail of the bed, the quality of the materials used, and no noise, etc., it is also necessary to select a safe and durable bed. A mattress that fits perfectly. Everyone's sleep habits are different. The softness and hardness of the mattress are different in size and size. A suitable mattress can automatically adjust the elasticity with the change of sleep posture. There is enough space for the person to freely flip and the comfort can be met. The best sleep condition. Therefore, choosing the right brand and product is very important. Bonafontein should emphasize that from the point of view of the matching degree between the mattress and the bed, the fit of the same brand is relatively better. Many imported brand mattresses in the market are mostly European and American versions. After buying them home at a high price, they find that they are not so perfectly fit with the domestic bed, which brings troubles for consumers to return or make use of furniture. The company's supporting sales of mattresses has solved this consumption, and has invisibly improved the quality of service.
Third, the one-stop shopping demand prompted the furniture brand to enter the mattress market and improve the service quality, service efficiency and satisfaction of the market.
In addition to the improvement of healthy sleep awareness, the “one-stop” shopping demand in the purchase method also facilitates the furniture company to sell mattresses. Consumers no longer need to waste time, waste energy, and waste energy to run more storefronts to match mattresses. For example, in the unified international home, this is a large-scale home furnishing enterprise that covers more than 90% of domestic furniture products, including American, French, Chinese, Mediterranean, neo-classical and other styles, imported cherry wood, imported gold walnut, imported. Walnut wood, imported mahogany, imported eucalyptus and many other high-end wood species can be described as everything. No matter which bed the consumer chooses in the unification international home, you can choose the same bed, completely fit the mattress of the bed, free of Going to the consumer to pick up the matching products and then running around, to maximize the purchase of the required products at one stop.

It can be seen that the production and sales of mattresses will gradually shift to the one-stop shopping mode of furniture and mattress integration with the profit space of merchants and the trend of consumers' demand.

Source: GO Jiaju Furniture Network

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