The reason why businesses can give a lot of concessions is because the double November is the peak season for market promotion and consumer demand is booming. Among them, the off-season spent two or three months, which also accumulates a large amount of market demand to a certain extent. Therefore, as long as the double 11's large-scale promotion in November, potential customers will certainly “sellâ€.
Everyone is engaged in joint action. We naturally cannot idle. Since it is an alliance, the bigger the team, the better. It is also a good thing for consumers. In the face of building materials home stores and building materials home brands have joined forces, some home improvement companies have also seen a huge space for cooperation, the person in charge of a brand chain decoration company in the urban area said that in the season promotion methods, the company in addition to the traditional marketing model, Also began to take the multi-brand alliance to grab the market.
According to reports, from this month on, the company has successfully held hands with 10 building materials brands and launched a joint marketing brand through the anniversary. During the event, each single brand not only has discounts, but consumers choose to consume more than two of them. , You can also enjoy a 10% discount, which greatly mobilizes consumers' desire to purchase. The number of single-signups in a single month has exceeded 100, and the percentage of signing orders has also increased dramatically. We have already reached a cooperation agreement with more than 10 branded alliance companies, and we plan to jointly invest in the establishment of a combined exhibition hall in the square with large traffic flow in the urban areas. These exhibition halls will be formed by participating in the alliance's brand product portfolio. By combining the brands of flooring, sanitary ware, cabinets and other products, the entire exhibition will be offered as a one-stop home decoration package for consumers from the selection of building materials and decoration to the installation of late-stage furniture. For the alliance-style new marketing model, the major brand group sales, the collection of the strengths of each, to avoid the waste of resources, but also reduces the blind waste of funds, to achieve the diversification of sales channels, and more importantly, for Consumers provided a platform for one-stop shopping needs, saving time and effort, as well as enabling consumers to ultimately benefit. Therefore, in their view, sales of major brand groups are a good trend.
In the face of the peak season market that will soon be required, the development of "alliance-style" has become a trend in the promotion wars of various industries, and the home appliance industry is no exception.
It is understood that as early as many years ago, there was a new promotion method in the domestic home improvement market, that is, co-marketing across the three major industries of home appliances, home appliances, and home improvement. Consumers should purchase lighting equipment when purchasing building materials. Central air conditioning, but also enjoy more favorable discounts.
About 2010, Midea Air China formed a sales promotion alliance with five other well-known pan-home furniture brands. The purpose was to provide customers with a one-stop shopping experience in order to boost sales. The person in charge of a home store in Huizhou said that this kind of manufacturer-based sales promotion approach, to a certain extent, should be a matter for manufacturers to do sellers. However, this offers consumers discounts and also limits consumption. The choice of space for other products.
Under the guidance of this trend, in addition to the Champions League, cross-industry alliances have become a new market trend in recent years.
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