On September 15, on the "Hisense Media Open Day", Zhou Houjian, chairman of Hisense Group, said that LCD TVs will have a day of dying, but the replacement is not necessarily OLED TV. Hisense will choose laser TV in the future. Show "challengers" and "leaders" in the history of technology.
"Today is tomorrow." Zhou Houjian, who has always been low-key, publicly and OLEDs set off his wrists. He judged that from the historical law of technology, this year is the most crucial year for the exchange of color TV display technology. Today's layout is crucial.
"Some people use CRT as the first generation display technology, PDP, LCD as the second generation, OLED as the third generation, and laser as the fourth generation. Hisense's efforts are: to make the second generation to the extreme through innovation, and directly jump over The third generation, vigorously develop the fourth generation of laser TV." Zhou Houjian said that Hisense should be a "challenger" in the history of display technology. Through innovation, the fourth generation will be “front-mounted†and form a synchronous competition.
Zhou Houjian confidently stated that as the misconceptions that the Internet will kill traditional industries are abandoned by more and more people, the value of the real economy of the electronic information industry will be seriously underestimated, and people will see R&D innovation in manufacturing. There is no less innovation than the Internet. Instead, with the widespread use of Internet technology, there will be more innovation. Whether many companies can seize such opportunities depends on today's layout.
Zhou Houjian also revealed that Hisense will introduce ultra-thin ULEDs with a thickness of less than 5mm, and the first to make the brightness of large-screen laser TVs to the level of LCD TVs, color gamut over OLED TVs, and serialization. In order to grasp the key moments of the next five years, Hisense is innovating and perfecting the second and fourth generation display technologies, aiming to take the lead in the industry.
The second generation display technology is PDP, LCD technology, and the fourth generation display technology is a laser TV that subverts the screen panel. Zhou Houjian said that the speed of innovation in LCD products and technology has slowed down, which has led to low prices in the industry and low profitability. However, it should still be noted that LCD technology is at its peak, and it is still the mainstream technology for TV display for at least five years. In the past few years, on the road of innovative development of liquid crystal display, Hisense has formed ULED's independent core technology. In the next five years, we will continue to increase investment in innovation to enhance the display effect and enhance the technological advantages of competition.
"LCD TVs still have a very strong vitality, which is enough to affect the development of OLED TV." Zhou Houjian said that based on this judgment, Hisense has the confidence to cross the third-generation display technology and lay out the laser TV in advance.
At the end of August, Hisense ULED completed the technical warfare upgrade in the Americas market with the high-profile attitude displayed by the giant screen of Times Square. 2015 will be marked as a turning point in world display technology. LED, ULED, OLED, and laser display technologies are numerous, and the signs of “renewing and replacing†in the field of color TV are obvious.
Every 15-20 years, TV display technology will usher in an iterative upgrade. Hisense currently forms an independent ULED core technology in the second generation of display technology, leading the world in the development and reserve level of the fourth generation laser TV technology. Zhou Houjian said that his self-confidence comes from the big screen trend of TV and the technical advantages of laser display.
The development of TV screen size in China shows that 32å‹ is the mainstream in 2005; 42å‹ is the mainstream in 2008; 50å‹ is the mainstream in 2011; 55å‹ became mainstream in 2015. Based on this judgment, in 2017, 65å‹ will become the mainstream; in 2020, more than 80% will become the mainstream.
The big screen is precisely the advantage of laser TV. Due to the subversion of the screen, the laser TV has lost the "display panel" which accounts for 80% of the TV cost. The larger the size, the higher the cost performance. Therefore, Zhou Houjian predicted that in 2016, large-screen and large-screen laser TVs will be widely recognized by consumers and quickly enter the family. Downward, the laser display will become a new star of display technology, especially with its new style, large screen, true color and low cost. It is not suitable for consumers who want to choose 65-inch and above large-screen LCD TVs. Resist the temptation and change their choices.
Zhou Houjian said that he will encourage competition within Hisense Enterprises, encouraging competition with OLEDs, and encouraging competition between the two ULED and laser TV camps to accelerate the maturity and innovation of future display technologies. According to Zhou Houjian, Hisense will be the first company to make the brightness of large-screen laser TVs to the level of LCD TVs, color gamut over OLED TVs, and size series. Next year, Hisense will give the world a surprise in laser TV products.
Display field wins in "Today", Hisense judges that laser TV is completely disruptive innovation. Laser display technology has the advantages of wide color gamut, long life, high efficiency, low power consumption, energy saving and environmental protection, and light weight. The next generation of mainstream display technology. Laser display technology has broad application prospects from wearable devices to large screens, and will bring a real revolution in the history of human vision.
Concerned about surprises
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