BHI slightly rose building materials home market is still in trouble

BHI is the abbreviation of National Building Materials Home Furnishing Index. It is a boom index index issued by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association. It has been compiled from data collected from 40,000 building home retailers (shops) at designated collection points across the country. BHI reflects the degree of prosperity and market trend of building materials for home decoration and decoration materials. It also compares with the national real estate development climate index and reflects the rigidity of real estate demand.

The National Building Materials Index (BHI) of the nation's building materials released by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association (BHI) in May totaled 100.35, an increase of 0.77 points month-on-month and a decrease of 9.18 points year-on-year. The sales volume of building materials homes above the national scale for May was 93.32 billion yuan, up 9.84% month-on-month and down 14.51% year-on-year. January-May cumulative sales of 406.2 billion yuan, a year-on-year decrease of 4.82%.

Qin Zhanxue, executive vice president of the China Building Materials Circulation Association, interpreted the current BHI data from the perspective of experts: In the “Red May” of 2015, the boom of the national building materials and home furnishing market was still at a low operating range. In May, BHI edged up by 0.77 points; However, due to the impact of the real estate market and seasonal factors in the industry, market sales in May have rebounded, and nationwide sales of building materials and home appliances in May increased by 9.84% month-on-month. Specific analysis is as follows:

First of all, analyze the “2014-2015 BHI and national housing climate index comparison example”, the “relative agreement” between the national building materials home market and the real estate market continues to May, and the national housing climate index and BHI trend from January to May 2015 It is similar to the same period of last year and is below last year. According to data from the National Bureau of Statistics, the real estate development climate index (referred to as the “National Economy Index”) in May was 92.43, down 0.13 points from the previous month, creating a new record low. From January to May, the sales area of ​​commercial housing was 359.96 million square meters, which was a year-on-year decrease of 0.2%, and the decrease was 4.6 percentage points lower than that in the first four months. Among them, the sales of commercial housing were 2,440.9 billion yuan, an increase of 3.1%, a decrease of 3.1% from January to April. It can be seen that the real estate industry boom in May is still running at the bottom, but due to the impact of real estate favorable policies, coupled with the real estate companies actively destocking, making home buyers confidence has returned, the smooth release of housing demand, the sales market has picked up.

The 51 is the peak season for the consumption of building materials and household items. The building materials and home companies use a variety of promotional methods to drive the popularity, making the BHI sub-index “personality index” the highest increase from the previous month, an increase of 11.90 points month-on-month; however, the “purchasing power index” However, it was down by 6.48 points compared with the previous period. It can be seen that the wait-and-see mood of “seeing more and buying less” is still spreading, and the building materials home market is still declining. At the same time, the leading index of “Managers’ Confidence Index” fell the most in the previous month with a drop of 35.58 points, expressing the disappointment of market managers in May’s promotion. However, compared with the same period of last year, the “Management Confidence Index” rose by 8.95 points year-on-year, while other sub-indexes were more or less declining. This is mainly due to the impact of the macroeconomic situation and the real estate market. Industry personnel have been able to rationally view the market's dormancy, and there are still expectations for future market optimism, which seems to be the bottom line.

At present, the nation's building materials and home furnishing market sales are mainly based on rigid demands such as new house decoration and improvement of decoration, and the market is gradually returning to rationality. In the future, or even more, it will present a new market form that is not faded in the off-season and is not prosperous in the busy season. It is recommended that enterprises gradually break down. Do not promote the existing law, to grasp the growing consumer demand for personalized and customized, do a good job of products, services and after-sales, enhance brand influence. Make great efforts to do a good job in transformation and upgrading: In the aspect of upgrading, create “wisdom and smart stores” through “Internet+”; in the aspect of transition, change ideas, make in-depth residential experience stores, and finally win in fierce market competition.