How Hardware Firms Win Consumers and Markets

With the increasingly fierce competition in the market and the desire to “grab” consumers and market share, hardware companies have made unique moves. However, some hardware companies have often neglected the key points in marketing and have not correctly identified the needs of the target market. By blindly marketing, it is impossible to deliver the products or services that the target market expects more effectively, like competitors, and unable to meet the needs of the target market.

Marketing Strategy (1) Close Contact with Customers Regardless of whether they are dealing with customers or not, hardware companies must maintain a close relationship with customers, understand the needs of customers to establish relationships, and form mutual relationships and mutual needs with customers. The loss of customers, and gradually increase customer loyalty, as a hardware firm to win a more stable and long-term market.

(2) Improve the speed of response to the market Hardware companies must be good at "listening" to the needs of customers, but many companies often ignore the need to listen to customers, but just keep on introducing how good their products are, and products are only satisfied. The customer's needs can be sold, if there is no customer needs, even if the hardware company is blown to the ceiling, the customer will not be moved. In the mutually infiltrating and mutually affecting markets, the most realistic issue for hardware companies is not how to formulate and implement plans and controls, but how to timely listen to customers' hopes, desires, and needs, and respond in time to meet them. Customer needs. This will help the development of the market.

(3) Emphasize the interactive relationship with customers The key to seize the market now is to become a long-term and stable relationship with customers. The customer is the “food and clothing parent” of the hardware company, turning the transaction into a responsibility and establishing an interactive relationship with the customer. And communication is an important means of establishing this kind of interactive relationship.

(4) Return is the source of marketing Because marketing objectives must focus on output, and pay attention to the return of hardware companies in marketing activities, hardware companies must satisfy customers' needs and provide value to customers rather than meaningless things. On the one hand, the return is to maintain the first paragraph of the market relationship; on the other hand, the pursuit of return is the driving force of marketing development. The ultimate value of marketing lies in whether it will bring short-term or long-term benefits to hardware companies. If it cannot provide benefits for hardware companies, This market strategy is completely wrong.

Green Marketing Strategy Green marketing, also known as environmental marketing, meets the daily needs of the society and consumers as well as the conditions that do not damage humanity and the environment in the future. Environmental pollution is increasingly deepened, and green marketing strategies are receiving more and more attention. With the development of industry, the resources of the earth have been rapidly reduced, and the human living environment has been affected. This has led to an increase in people’s awareness of environmental protection. Since the 1970s, environmental protection campaigns for the protection of the environment and the protection of the earth have flourished all over the world. Subsequently, a concept of consumption aimed at improving the quality of life came into being, and promoted the practice of marketing activities that eliminate and reduce the impact of products on the living environment of human beings. That is, “green marketing” followed.

The concept of green marketing mainly emphasizes that under the premise of environmental protection, a marketing method that can meet the needs of consumers and enable hardware companies to obtain benefits. The most important feature is to take into account the use of resources and environmental protection issues, from the beginning The entire marketing process of product design and subsequent production and sales of products to use must consider whether the products are easy to destroy from the packaging to the use, and the recycling of resources. This is to protect the environment and make the resources permanent. Green products from production to sales are all based on the development of green industries, and are also the key to success of hardware companies engaged in marketing activities under the concept of green marketing. This is also the marketing strategy that each hardware company should implement.

Service Marketing Strategy Service marketing is also called invisible marketing of tangible goods. The concept of service requires all hardware employees to have an overall sense of service. In the course of production and management, the company is a process that meets customer needs and serves customers. According to Jiuzheng Building Materials Network Xiaobian understand, at present, major hardware companies in many similar products in terms of quality and price are very similar, the reason why customers buy a hardware company's products, to a certain extent, depends on whether the hardware business can Provide better service. Service marketing will lead the competition among hardware companies to higher levels of competition. The future market competition is the competition of "high-quality products + quality services". If IBM has a slogan: "IBM is the symbol of best service." IBM enjoys the honor of "the world's most service-oriented company."