Since the global financial crisis, China ’s mattress exports have been seriously affected. Many mattress manufacturers have turned to the domestic market after the crisis and have occupied a place in the country. However, since the Beijing quality inspection storm in April this year It has been frequently revealed that various types of mattresses have quality problems that are harmful to human health, and consumers are therefore increasingly concerned about the product quality and brand reputation of mattresses. This is for some beds that have been mainly export-oriented but have not started domestic brands. It is undoubtedly a bad news for pad companies. Nowadays, facing the recovery of foreign markets but still full of risks, while the domestic market is difficult to make but the opportunity is a dilemma, how should many mattress companies go?
In 2011, China's textile exports were 86.4 billion US dollars, an increase of 24.0% year-on-year, while the total export in 12 years was only 87.2 billion US dollars, a growth rate of only 0.95%. In 2012, the textile industry's export situation encountered Waterloo. However, according to the latest news, only in the first half of this year, China exported a total of 123.26 billion US dollars of textile raw materials and products, an increase of 12% over the same period last year. After experiencing the "cold snap" of last year, China's textile industry exports were significant in the first half of this year. Signs of recovery. According to analysis by relevant persons, the current textile export situation is very good, and it is no longer affected by the financial crisis. Instead, the low-cost price advantage of textiles has become a favorable weapon for exports. Many brands have indicated that they will expand their exports, but at the same time, they should stabilize the domestic market and achieve "two hands, both hands should be hard." One-stop trading platform for both export and sales. Goodnight Mattress stated that it will launch its own brand-new products by the end of this year, and Xilinmen Group will continue to explore overseas markets, expand product channels on different platforms, and promote domestic foreign trade.
According to the reporter's understanding from Lu Hao, the head of the China International Mattress Show 2013, this exhibition has set up a brand franchise area to provide domestic e-commerce buyers and franchisees with a centralized display opportunity for mattress companies. In addition, it cooperates with hundreds of media such as Sohu.com, Furniture Industry News, China Export Trade Network and other media to promote the exhibition, and maximizes the promotion effect of the exhibition. In addition, the International Department of Hongwei Group is actively contacting foreign buyers and buyers to Groups, individuals visited and participated in the mattress event in many ways and through multiple channels. At present, 15 foreign media that have close cooperation with us are also actively promoting and assisting the exhibition work. Among them, the Pakistani agent exhibition, the Indian Mattress Exhibition assisted the on-site promotion, and the Italian Sleep Association expressed their strong support for the Guangzhou Mattress Exhibition and promised to bring members to participate. According to relevant sources, nearly 10,000 domestic e-commerce buyers, foreign buyers, and Canton Fair buyers have been contacted. If this data is true, then this will be the most authoritative and grand trade in the mattress industry so far. peak.
In the face of the decline in the domestic market and the resurgence of the foreign market, many mattress experts have expanded their export sales, and they all hold a wait-and-see attitude towards the domestic market. However, according to the analysis of relevant professionals, although the domestic market has not yet been affected by the quality inspection To calm down, but this is a good opportunity for the industry to reorganize. Enterprises must seize the opportunity before the market stabilizes, and if they want to stabilize the domestic market, they must fight the brand. The Guangzhou Mattress Show, which considers both domestic and foreign sales, is a good development opportunity for the current industry situation. Providing a brand-building platform for enterprises and expanding export channels is a rare one-stop trading platform for the mattress industry.
2013 is the year of the mattress industry's rectification, and it will also be the year of the rise of the mattress industry. Whether the foreign market has more potential or the domestic market can enhance the industry trade, let us look forward to the China International Mattress Exhibition 2013 in November. How to do both!
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