Since the reform and opening up, China's national economy has continued to develop, the people's living standards have improved significantly, the national diet structure has changed significantly, residents' demand for meat has grown rigidly, and the feed industry has developed by leaps and bounds. By the end of 2012, China has become the world's feed. In the major producing countries, the cumulative feed production reached 194 million tons, and the total output value of the feed industry reached 843.4 billion yuan, an increase of 32% compared with 2011.
After the introduction of the 12th Five-Year Plan for the feed industry, the industry's development direction has been further clarified. A series of problems such as industry integration and reproduction, technological innovation, open source and energy saving, and environmental protection have been placed in front of us. Large-scale production and advanced feed technology are the future development of the industry. The main event.
The development of the industry is inseparable from the development of the enterprise. Only when the enterprise is bigger and stronger can the industry become stronger. How to improve the profitability of the feed enterprise may be a problem we have been thinking for a long time.
Simply put, profit is the balance of the income of the products sold by the enterprise after deducting the cost and tax. Therefore, effective cost control is a key point in increasing the profitability of the enterprise. The cost includes many contents, such as manpower, production, operating expenses, loss of fixed assets, etc. From the perspective of management, effective cost control is the key to improving the market competitiveness and profitability of the enterprise. Then, in what areas can we control the cost to increase the profit of the enterprise?
As we all know, raw material costs account for a large proportion in feed processing. In the current period of rising raw material prices, the profits of China's feed enterprises are constantly eroding. According to relevant data, the profit of China's feed enterprises in the past 30 years from 1980 to 2010 More than 20% fell to around 5%, and the main driver of the cost increase is the price of raw materials. Today's global economic integration is becoming more and more obvious. Any market turmoil may bring us a huge change. It can be seen that domestic and international control is in control. The trend of economic development is a compulsory course for each of our companies.
In 2011, the drought in the United States in the past 100 years caused the global supply of soybeans and corn to be tight. China is a major importer of corn and soybean crops in the United States. The drought in the United States directly led to a sharp rise in the price of domestic soybeans and corn, which caused the cost of domestic feed ingredients to almost double. Times, even worse, due to the slowdown in China’s economic growth, the rising index fell from 2,500 points at the end of 2011 to around 1900 points. The benefits of various industries were squeezed to varying degrees, and the entire real economy structure was undergoing major adjustments. In the face of rising raw material prices and shrinking market demand, some unfavorable companies were first eliminated by the market.
The feed industry's 12th Five-Year Plan says that the rational use of financial derivatives and effective avoidance of market risks will be a new requirement for future industry development. For example, if a company appears in the US drought in 2011, it is reasonable. Analyze the market and use financial instruments to carry out the corresponding purchase and preservation operations of the feed ingredients. Perhaps the company can largely hedge the cost of purchasing raw materials with the funds obtained by buying the hedges, thus avoiding to some extent. The risks brought by this drought, in the era of rapid economic development, many large manufacturing and processing companies have learned how to use financial means to control corporate costs.
The cost control of feed enterprises is not only on raw materials, improving the scientific and technological content of products, increasing feed conversion ratio, optimizing feed formula is also the focus of feed enterprises' profitability. Many large feed processing enterprises have set up their own research centers to develop feed formulas to improve The core competitiveness of the company, but due to the late start of the domestic feed industry, the gap between feed technology level and international standards, and the lack of independent innovation, the development of China's feed industry has been restricted, so strengthen its self-cultivation It is also an important part of feed companies to improve their profitability.
Although the sparrow is small, but it is complete, it is not enough to rely on the above conditions. Our company needs to have a strong sales team.
Enterprise business activities are inseparable from sales. Only when the sales volume of products is increased, the income of enterprises will continue to expand. From the statistical point of view, the sales revenue of enterprises should be proportional to the sales volume of enterprise products, so increase the market share and increase the product. The sales volume is the guarantee for the company to become bigger and stronger.
Building an indestructible sales force is the only way for every successful company to go. Having a good sales talent means having a luxury sports car that can carry you wherever you want to go. A company has its own development goals, but the goal is to be bigger and stronger. Being bigger and stronger means that the increase of corporate assets is equal to increasing the efficiency of the company. However, it ends up on the shoulders of sales.
Sales are inevitably important, but in today's high-speed development of information technology, the tactics of people and seas seem to be somewhat weak, so the rational use of network means to promote enterprises will achieve twice the result with half the effort. The use of online media can expand the source of corporate customers, and can also reduce the operating costs of enterprises to a certain extent, so the use of media for publicity is also the need for enterprise development.
I believe that every enterprise has its own way of survival, but the author believes that only starting from the source is the inevitable development and growth of the enterprise in the future.
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