The price of furniture did not undergo a substantial price reduction promotion as before as the end of the year. Instead, the prices of some furniture brands increased compared with the first half of the year. According to the Municipal Furniture Industry Association, the average selling price of the local furniture market this year has increased by about 10% year-on-year.
The weakening of discounts in furniture malls can also provide insight into the difficulty of lowering furniture prices. In shopping malls such as B & Q, Red Star Macalline, and Jisheng Weibang, you can find that most of the furniture is clearly priced and does not participate in promotional activities. Occasionally, those who are willing to offer discounts are within 20% of the discount. Some furniture has signs such as "Buy 1,000 and get 100", "Buy 100 yuan and get 10 yuan", and the profit margin is still not more than 20%.
Imported furniture is more expensive than local furniture, and the bargaining space is also smaller. "Imported furniture with a price of nearly one million yuan has not made much more than tens of thousands of domestic furniture." A European furniture brand agent in the Jisheng Weibang mall told reporters, such as a high-end furniture of 1 million yuan, of which transportation and Taxes, rents, and labor costs account for about 65%, and about 15% of the cost of taking goods must be removed, and the remaining 20% ​​of the profit must be sold as soon as possible to obtain furniture, otherwise additional costs such as inventory and maintenance will be borne. You won't make any money in a drag.
The main factors driving up furniture prices are materials, labor and rents. According to incomplete statistics, the average cost of purchasing raw materials for local furniture manufacturers this year has increased by about 15% to 20% year-on-year, while labor costs have increased by about a quarter. "In all the costs of furniture, materials plus labor can account for 70%, and the rest is transportation and rent." According to Tong Zhaoxiang, director of the Information Consulting Department of the Municipal Furniture Industry Association, the furniture industry has entered the era of meager profit, generally small and medium-sized furniture It is not easy for an enterprise to achieve a profit of around 3%.
For high-priced furniture, consumers must remain sober. Experts from the Law Research Department of the Municipal Consumer Protection Commission called on consumers to "vote with their feet" if they are flashy, high-priced furniture, or even cover up product information or ignore quality and safety. Da Vinci Home Furnishing is the best example. After last year's "Fake Door" event, Da Vinci , which advertised high-end luxury , fell flat, and this month it was also invested by BTG Group in the form of "asset replacement ", and BGI Group became Da Vinci 'S largest shareholder .
Furniture is becoming more and more expensive, and there are always ten million reasons for businesses. The pain of rising costs is understandable, but it cannot be ruled out that there are excuses for "costs" for wanton price increases. In this regard, Tong Zhaoxiang said that he was helpless: "Furniture is not a daily consumer product and does not fall within the scope of government price control. The industry implements free competition, and companies have the right to set the price of their products."
The Furniture Industry Association once set the guide price for the furniture industry, and some large-scale furniture malls have also introduced a "standard price in the field" to a small extent, but it has since disappeared because of the brands, types, materials, and craftsmanship between furniture. The difference is huge, and it is difficult to unify with precise prices. If the industry guidance price is set more generally, then the guidance significance will be lost.
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