South Korean laminate flooring sales ban raised surface formaldehyde problems renewed attention -
Mr. Tian, ​​who has worked for many years as a flooring agent for Japan and South Korea, revealed to the author that South Korea had banned the sale of laminate flooring in the country since 2004 and replaced it with a floor panel with a significantly reduced amount of glue, such as parquet or solid wood. Floor and so on.
This argument surprised us. Why sell a floor item? In this regard, Mr. Tian made it clear that South Koreans are afraid to increase the use of slow-release formaldehyde in wooden flooring, because laminate flooring dominates the domestic market, and thus is relevant to the average consumer's access to wood flooring. In the news, South Koreans intentionally or unintentionally “ignored†their bans.
It is indeed unavoidable that formaldehyde is used in the production of laminate flooring in response to the fear that formaldehyde Korea will issue a "forbidden sale" to laminate flooring. In the minds of domestic consumers, laminate flooring has always been the cheapest and most pristine product on the floor. In recent years, large-scale laminate flooring has placed its environmental protection promotion at the forefront and its formaldehyde content has become less and less. The goal, at the same time, is that the requirement for strengthening the formaldehyde emission from wood floors is gradually increasing.
What happened to the Korean laminate flooring? Why ban sales? Mr. Tian, ​​who often travels to Japan and South Korea to inspect the country, has two answers: First, it is because of the combination of fibrous wood and plastic to strengthen the floor to make panels. In order to ensure the hardness and wear resistance of the floor, we must use strong Glue, this glue contains a large amount of formaldehyde that is harmful to the human body; Second, because warm ground in Korea is popular, and the laminate flooring is exposed to high temperatures for a long time, its internal formaldehyde emission will increase and its duration will be longer and even reachable. 15-20 years.
The "forbidden" approach is too strict to strengthen the floor is not so terrible side is a one-size-fits-all ban on sales, one side is to reduce the unremitting efforts of formaldehyde, in the end people how to judge laminate flooring?
According to Mr. Tian’s statement, this newspaper seeks answers from experts in the flooring industry. Some people say that not only South Korea imposes a ban on the use of laminate flooring, but many European countries are also strictly controlling the quality and sales of laminate flooring. However, others have stated that laminate flooring with environmental protection quality that meets European standards is fundamentally safe and will not affect the human body. There is no harm in stopping the sale. It is not necessary or heard.
A senior person who has worked in the flooring industry for many years faced the above-mentioned arguments and spoke his point of view, not to study whether to ban sales of laminate flooring in foreign countries and set aside the arguments of everyone. The fact that can be seen is that the reason for the ban is actually the most sensitive and difficult problem to solve in order to strengthen the floor. It is "how to control the formaldehyde content."
Judging from the current domestic market, laminate flooring has become the first choice of flooring for consumers. Although environmental protection laminate floors contain formaldehyde, it is believed that flooring is safe and durable as long as it complies with national standards. What's more, there are imported laminate floorings that meet Europe's most environmental standards. Therefore, in China, the market for laminate flooring is still very broad.
Intensified formaldehyde content on the domestic floor is a persistent problem. It is friendly to the environment, practical and durable, and inexpensive. Speaking of advantages, strengthening the floor will not show weakness. However, ignoring the advantages, due to excessive confidence in the formaldehyde content of the crisis of confidence, but also the biggest issue of domestic strengthening the floor.
Non-pure solid wood materials require a lot of strong glue as a binder. Due to the particularity of raw materials and manufacturing processes, it has been difficult to strengthen the floor with “formaldehydeâ€.
Furthermore, the release of formaldehyde does indeed cause direct or indirect harm to the human body. Today, the stringent requirements on the health coefficient, this will undoubtedly become a major obstacle to strengthen the long-term development of the floor.
In this regard, Shi Feng, Secretary-General of the China Forest Product Industry Association, said that the national environmental standards for flooring are not low, and some of the data are almost in sync with European standards, but domestic flooring is far inferior to foreign ones in terms of environmental standards, and there is a long way to go. The original potential of the laminate flooring is unlimited, but if it cannot solve the environmental protection issue, it will likely become a chicken rib in the consumer market and it will become more and more difficult.
Maintaining a high standard of environmental acceptance rate is the advantage of imported laminate flooring and is gradually being recognized by consumers. Regarding how to solve the problem of environmental protection and instability on the floor, Zhong Hongwen, Chairman of Germany-China Aegrain Flooring Co., Ltd., believes that the improvement of enterprises' self-awareness and the supervision and inspection of the industry must be conducted in a two-pronged manner to achieve effective improvement. Currently in Europe, especially in Germany, the technology of laminate flooring is already very mature. Its dependence on formaldehyde is getting lower and lower, and even laminate flooring with a formaldehyde content approaching zero can be manufactured. Therefore, in terms of controlling the environmental protection of the floor, technology is not a problem. The key is the brand's consciousness.
Voice "formaldehyde worry", "price war"
Let the status of laminate flooring decline: "Intensive flooring is the cheapest wood flooring," which has already been branded in the minds of consumers. However, the innovation of laminate flooring tells people that it is not the flooring that was not on the table a few years ago, but the texture of the wood that is closely following the texture of the wood. Therefore, the price of some high-quality laminate flooring is higher than that of low-end wood composites. floor. At the other extreme, however, the laminate flooring industry has low barriers to entry, environmental protection, low quality, and excessive formaldehyde content in the laminate flooring. The frequent price war has also caused the laminate flooring to suffer repeated “unpleasant pricesâ€.
The price war has led to a drop in profits. Environmental innovation has become an empty talk. After many years of development, the laminate flooring has made achievements. It has also faced fierce and vicious competition while it has leapt to the top floor category in the market. Low barriers to entry, low input costs, and other factors make the floor brand more and more, and as people's enthusiasm for the floor weakened, low-cost temptation has undoubtedly become the backwater battle of most businesses. Zhong Hongwen, Chairman of Germany-China Aegrland Flooring Co., Ltd. believes that when an industry starts a price war, it means that the brand has no intention and no energy to upgrade in design and R&D. This situation has seriously affected the long-term development of the industry. The result is dangerous and scary.
The price war may temporarily bring more consumers to the company and increase sales, but it also minimizes the profit margin. As a result, an irreconcilable contradiction has emerged. Business profits are getting lower and lower, and production intentions and motivation are naturally declining. This kind of low-return business with limited development can actually stop many people from stopping. , gave up this battlefield.
High quality laminate flooring production costs are high. Flooring companies once said that if they cannot master production know-how, have high-efficiency teams and strong production lines, and want to make quality laminate flooring, production costs are high, sometimes even higher than Low-end parquet. High costs are equal to high prices. Even if the products are of good quality, if you do not have a sufficiently loud reputation, it will be difficult for amateurs to buy reinforced laminates that are more expensive than solid wood for you.
This issue concerning tangible benefits is undoubtedly the key to the tangling of many small-scale flooring companies. Intensified flooring competition is fierce. If the cost cannot be kept to a minimum, the selling price will be uncompetitive, and the ultimate loser will be himself.
Therefore, this kind of thanklessness, not relying on profits for sales, has gradually become a tool for most big brands to increase sales.
Xu Yanxiang, head of Degao Home Office in Beijing, said that for domestic brands, they want to strengthen the floor to be relatively environmentally friendly. They really have to work hard on the production process and the cost will not be too low. It is undoubtedly the most difficult decision for most brands to focus on environmental protection to reduce profits, or to maintain profit margins to abandon environmental protection.
Increase the number of optional categories to strengthen the floor to face internal and external problems If the fierce competition, profit decline is a concern, then the growing variety of flooring products in the market is to strengthen the floor must face external problems. With the development of people's economic ability, recognition and personal preferences, the market's propensity to consume is also being fine-tuned in the subconscious. Nobody is a prophet. Therefore, for a business owner, managing a more diversified floor category as far as possible is equal to making long-term plans for future development. However, it is precisely because of this strategy for businesses to prepare for a rainy day, so that there is a lot of problems in the strengthening of the floor, in the settlement of internal worries, but also have to resist external "invasion."
Yang Ying, manager of Golden Eagle's floor-flooring market, bluntly stated that a floor that is stuck to a category cannot go a long way. Reinforced, pure solid wood, three-layer solid wood, and multi-layered solid wood are the flooring categories that mature flooring brands must have, and cork flooring and bamboo Relatively personalized categories such as flooring and PVC flooring are selected according to brand positioning. In today's market, if you want to make a brand not only have diversified products, but also have a good grasp of the output and structure of each category, otherwise, may be eliminated at any time. Although this version of the text / Wang Sifei has hidden dangers of environmental protection, but in accordance with national standards, the laminate flooring is still safe and durable, and the country has also met the European standards for the most environmentally-friendly imported laminate flooring optional note laminate flooring production "is reduced"
Consumption "passionate love"
No matter whether it is reinforced or solid wood flooring, it has its irreplaceable advantages and it is indispensable for consumers. So, why has the production of laminate flooring been gradually reduced in recent years? The author believes that this is closely related to the direction of the consumer market. From a certain point of view, the laminate flooring has been using new models to make up for the defects in its materials and environmental issues, but the frequency of new design production and production, the increasingly lower profits and some The consumer's "betrayal" ultimately limits its development. Businesses are not unwilling to continue mass production of laminate flooring, but the profit margins it can bring in the future are not clear enough, and the consumption of solid wood flooring has become increasingly fierce. Therefore, under multiple causes, the output of reinforced flooring was reluctantly “decreasedâ€.
Strengthening the floor is a "big environmental protection" expert who saves resources. In addition, the author also found that from the perspective of efficient use of resources, strengthening the floor is definitely a master of conservation. According to the author's understanding of various parties, such as ordering according to the order of wood utilization, the order from high to low is: strengthening, multi-layer solid wood, three-layer solid wood, pure solid wood. Among them, the timber utilization rate of laminate flooring is as high as 90%, while that of solid wood flooring is only about 40%. This figure has laid a strong development prerequisite for the strengthening of the floor, but also made it become an environmental trend. However, if you want to make a real shine, you still have to put a good environmental protection barrier in order to strengthen the floor, otherwise the product categories that are friendly to the environment and harmful to humans may also suffer the fate of being eliminated.
Mr. Tian, ​​who has worked for many years as a flooring agent for Japan and South Korea, revealed to the author that South Korea had banned the sale of laminate flooring in the country since 2004 and replaced it with a floor panel with a significantly reduced amount of glue, such as parquet or solid wood. Floor and so on.
This argument surprised us. Why sell a floor item? In this regard, Mr. Tian made it clear that South Koreans are afraid to increase the use of slow-release formaldehyde in wooden flooring, because laminate flooring dominates the domestic market, and thus is relevant to the average consumer's access to wood flooring. In the news, South Koreans intentionally or unintentionally “ignored†their bans.
It is indeed unavoidable that formaldehyde is used in the production of laminate flooring in response to the fear that formaldehyde Korea will issue a "forbidden sale" to laminate flooring. In the minds of domestic consumers, laminate flooring has always been the cheapest and most pristine product on the floor. In recent years, large-scale laminate flooring has placed its environmental protection promotion at the forefront and its formaldehyde content has become less and less. The goal, at the same time, is that the requirement for strengthening the formaldehyde emission from wood floors is gradually increasing.
What happened to the Korean laminate flooring? Why ban sales? Mr. Tian, ​​who often travels to Japan and South Korea to inspect the country, has two answers: First, it is because of the combination of fibrous wood and plastic to strengthen the floor to make panels. In order to ensure the hardness and wear resistance of the floor, we must use strong Glue, this glue contains a large amount of formaldehyde that is harmful to the human body; Second, because warm ground in Korea is popular, and the laminate flooring is exposed to high temperatures for a long time, its internal formaldehyde emission will increase and its duration will be longer and even reachable. 15-20 years.
The "forbidden" approach is too strict to strengthen the floor is not so terrible side is a one-size-fits-all ban on sales, one side is to reduce the unremitting efforts of formaldehyde, in the end people how to judge laminate flooring?
According to Mr. Tian’s statement, this newspaper seeks answers from experts in the flooring industry. Some people say that not only South Korea imposes a ban on the use of laminate flooring, but many European countries are also strictly controlling the quality and sales of laminate flooring. However, others have stated that laminate flooring with environmental protection quality that meets European standards is fundamentally safe and will not affect the human body. There is no harm in stopping the sale. It is not necessary or heard.
A senior person who has worked in the flooring industry for many years faced the above-mentioned arguments and spoke his point of view, not to study whether to ban sales of laminate flooring in foreign countries and set aside the arguments of everyone. The fact that can be seen is that the reason for the ban is actually the most sensitive and difficult problem to solve in order to strengthen the floor. It is "how to control the formaldehyde content."
Judging from the current domestic market, laminate flooring has become the first choice of flooring for consumers. Although environmental protection laminate floors contain formaldehyde, it is believed that flooring is safe and durable as long as it complies with national standards. What's more, there are imported laminate floorings that meet Europe's most environmental standards. Therefore, in China, the market for laminate flooring is still very broad.
Intensified formaldehyde content on the domestic floor is a persistent problem. It is friendly to the environment, practical and durable, and inexpensive. Speaking of advantages, strengthening the floor will not show weakness. However, ignoring the advantages, due to excessive confidence in the formaldehyde content of the crisis of confidence, but also the biggest issue of domestic strengthening the floor.
Non-pure solid wood materials require a lot of strong glue as a binder. Due to the particularity of raw materials and manufacturing processes, it has been difficult to strengthen the floor with “formaldehydeâ€.
Furthermore, the release of formaldehyde does indeed cause direct or indirect harm to the human body. Today, the stringent requirements on the health coefficient, this will undoubtedly become a major obstacle to strengthen the long-term development of the floor.
In this regard, Shi Feng, Secretary-General of the China Forest Product Industry Association, said that the national environmental standards for flooring are not low, and some of the data are almost in sync with European standards, but domestic flooring is far inferior to foreign ones in terms of environmental standards, and there is a long way to go. The original potential of the laminate flooring is unlimited, but if it cannot solve the environmental protection issue, it will likely become a chicken rib in the consumer market and it will become more and more difficult.
Maintaining a high standard of environmental acceptance rate is the advantage of imported laminate flooring and is gradually being recognized by consumers. Regarding how to solve the problem of environmental protection and instability on the floor, Zhong Hongwen, Chairman of Germany-China Aegrain Flooring Co., Ltd., believes that the improvement of enterprises' self-awareness and the supervision and inspection of the industry must be conducted in a two-pronged manner to achieve effective improvement. Currently in Europe, especially in Germany, the technology of laminate flooring is already very mature. Its dependence on formaldehyde is getting lower and lower, and even laminate flooring with a formaldehyde content approaching zero can be manufactured. Therefore, in terms of controlling the environmental protection of the floor, technology is not a problem. The key is the brand's consciousness.
Voice "formaldehyde worry", "price war"
Let the status of laminate flooring decline: "Intensive flooring is the cheapest wood flooring," which has already been branded in the minds of consumers. However, the innovation of laminate flooring tells people that it is not the flooring that was not on the table a few years ago, but the texture of the wood that is closely following the texture of the wood. Therefore, the price of some high-quality laminate flooring is higher than that of low-end wood composites. floor. At the other extreme, however, the laminate flooring industry has low barriers to entry, environmental protection, low quality, and excessive formaldehyde content in the laminate flooring. The frequent price war has also caused the laminate flooring to suffer repeated “unpleasant pricesâ€.
The price war has led to a drop in profits. Environmental innovation has become an empty talk. After many years of development, the laminate flooring has made achievements. It has also faced fierce and vicious competition while it has leapt to the top floor category in the market. Low barriers to entry, low input costs, and other factors make the floor brand more and more, and as people's enthusiasm for the floor weakened, low-cost temptation has undoubtedly become the backwater battle of most businesses. Zhong Hongwen, Chairman of Germany-China Aegrland Flooring Co., Ltd. believes that when an industry starts a price war, it means that the brand has no intention and no energy to upgrade in design and R&D. This situation has seriously affected the long-term development of the industry. The result is dangerous and scary.
The price war may temporarily bring more consumers to the company and increase sales, but it also minimizes the profit margin. As a result, an irreconcilable contradiction has emerged. Business profits are getting lower and lower, and production intentions and motivation are naturally declining. This kind of low-return business with limited development can actually stop many people from stopping. , gave up this battlefield.
High quality laminate flooring production costs are high. Flooring companies once said that if they cannot master production know-how, have high-efficiency teams and strong production lines, and want to make quality laminate flooring, production costs are high, sometimes even higher than Low-end parquet. High costs are equal to high prices. Even if the products are of good quality, if you do not have a sufficiently loud reputation, it will be difficult for amateurs to buy reinforced laminates that are more expensive than solid wood for you.
This issue concerning tangible benefits is undoubtedly the key to the tangling of many small-scale flooring companies. Intensified flooring competition is fierce. If the cost cannot be kept to a minimum, the selling price will be uncompetitive, and the ultimate loser will be himself.
Therefore, this kind of thanklessness, not relying on profits for sales, has gradually become a tool for most big brands to increase sales.
Xu Yanxiang, head of Degao Home Office in Beijing, said that for domestic brands, they want to strengthen the floor to be relatively environmentally friendly. They really have to work hard on the production process and the cost will not be too low. It is undoubtedly the most difficult decision for most brands to focus on environmental protection to reduce profits, or to maintain profit margins to abandon environmental protection.
Increase the number of optional categories to strengthen the floor to face internal and external problems If the fierce competition, profit decline is a concern, then the growing variety of flooring products in the market is to strengthen the floor must face external problems. With the development of people's economic ability, recognition and personal preferences, the market's propensity to consume is also being fine-tuned in the subconscious. Nobody is a prophet. Therefore, for a business owner, managing a more diversified floor category as far as possible is equal to making long-term plans for future development. However, it is precisely because of this strategy for businesses to prepare for a rainy day, so that there is a lot of problems in the strengthening of the floor, in the settlement of internal worries, but also have to resist external "invasion."
Yang Ying, manager of Golden Eagle's floor-flooring market, bluntly stated that a floor that is stuck to a category cannot go a long way. Reinforced, pure solid wood, three-layer solid wood, and multi-layered solid wood are the flooring categories that mature flooring brands must have, and cork flooring and bamboo Relatively personalized categories such as flooring and PVC flooring are selected according to brand positioning. In today's market, if you want to make a brand not only have diversified products, but also have a good grasp of the output and structure of each category, otherwise, may be eliminated at any time. Although this version of the text / Wang Sifei has hidden dangers of environmental protection, but in accordance with national standards, the laminate flooring is still safe and durable, and the country has also met the European standards for the most environmentally-friendly imported laminate flooring optional note laminate flooring production "is reduced"
Consumption "passionate love"
No matter whether it is reinforced or solid wood flooring, it has its irreplaceable advantages and it is indispensable for consumers. So, why has the production of laminate flooring been gradually reduced in recent years? The author believes that this is closely related to the direction of the consumer market. From a certain point of view, the laminate flooring has been using new models to make up for the defects in its materials and environmental issues, but the frequency of new design production and production, the increasingly lower profits and some The consumer's "betrayal" ultimately limits its development. Businesses are not unwilling to continue mass production of laminate flooring, but the profit margins it can bring in the future are not clear enough, and the consumption of solid wood flooring has become increasingly fierce. Therefore, under multiple causes, the output of reinforced flooring was reluctantly “decreasedâ€.
Strengthening the floor is a "big environmental protection" expert who saves resources. In addition, the author also found that from the perspective of efficient use of resources, strengthening the floor is definitely a master of conservation. According to the author's understanding of various parties, such as ordering according to the order of wood utilization, the order from high to low is: strengthening, multi-layer solid wood, three-layer solid wood, pure solid wood. Among them, the timber utilization rate of laminate flooring is as high as 90%, while that of solid wood flooring is only about 40%. This figure has laid a strong development prerequisite for the strengthening of the floor, but also made it become an environmental trend. However, if you want to make a real shine, you still have to put a good environmental protection barrier in order to strengthen the floor, otherwise the product categories that are friendly to the environment and harmful to humans may also suffer the fate of being eliminated.
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