Floor consumer market is gradually turning female

Every woman's dream has a warm home. For the sake of the family in mind, they are willing to travel around the city of size and building materials, and they will do it for themselves and design their own harbor for themselves and their families. Recently, during a visit, the reporter found that the floor consumption in the furniture industry has quietly entered the "her" era. What brand, what style, and what price level to buy are the "she".

Every woman's dream has a warm home. For the sake of the family in mind, they are willing to travel around the city of size and building materials, and they will do it for themselves and design their own harbor for themselves and their families. Recently, during a visit, the reporter found that the floor consumption in the furniture industry has quietly entered the "her" era. What brand, what style, and what price level to buy are the "she".

As women’s socioeconomic status continues to increase, women’s consumption has increasingly dominated home consumption. The warm and fashionable features of household items are in line with the needs of women who care for their families and pursue happiness. In the selection and procurement of home-use consumer goods, women often hold a decisive decision-making power, and the home market is increasingly becoming a female-dominated market. Therefore, in the home shopping mall, it is not surprising that women in groups are visiting branded furniture.

The women of the new era, in the process of decoration and decoration of new houses, are uncompromising and unambiguous. They will never be extravagantly extravagant, but will build their future love nests in accordance with their own interests. When choosing floors, we don't simply focus on prices. We take into consideration the cost-effectiveness of products in terms of materials, composition, details, and craftsmanship. The emphasis on product safety is even more important. Their responsibility is to select high Quality goods enhance the quality of family life and improve the quality of life.

Women are more concerned with the use and collocation of colors. Young girls are chasing fashion and have a natural romantic temperament. Girls with a quiet personality are more likely to prefer some matte finishes. Older women are more gentle and peaceful, and more like neutral ones. warm color. In addition, various kinds of multi-functional floorings are welcoming their requests.

"Now many furniture manufacturers will focus on female audiences and use women's preferred designs and products to 'please her'. Women's consumption has become an opportunity and a new growth point for the home industry," an industry source told reporters.

Precise positioning and marketing, providing more personalized, personalized products and services, this is the current home brand to make female consumers to prepare. At the same time, in the store atmosphere, layout display, future product development and promotion direction, have begun to move closer to "her".

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