The German Furniture Industry Association (VDM) released statistics: German men are beginning to be interested in the field of home furniture. One in ten German men has had the experience of buying furniture separately. Now, the German Furniture Industry Association (VDM) has commissioned research institute Infratest to conduct a new study on this. 1.2% of men in Berlin have individually selected furniture, while 14.4% of men in North Rhine-Westphalia care about furniture products. Mr. Dirk-Uwe Klaas, CEO of the German Furniture Industry Association (VDM) said: "Compared to a few years ago, there are clearly more men concerned about furniture products. Although the development is slow, the future of the furniture retail industry is bound to emerge A new batch of male target customer groups. "The question is just what this group of male client groups will look like.
Why are more and more men interested in household products? One reason: furniture products are becoming more and more attractive to them; the second reason: more and more single families. Another reason is that the manufacturing technology hidden behind furniture products has attracted the attention of men. Motors, flat screens that appear in the sideboard after pressing a button, or lighting devices with adjustable effects can make men ’s hearts beat faster. In addition, the cooperation between furniture manufacturers and male product brands and the increasing interest of men in the theme of design have contributed to this trend.
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