Smart Door Lock Market Survey Analysis Report

With the wave of development of the smart home industry, smart door locks, which are entry-level products for smart homes, are expanding at an astonishing rate. Countless traditional mechanical lock manufacturers, smart home manufacturers, and Internet smart hardware cross-border companies have glanced at this huge one. Cake, the entire market is breaking out soon.

Smart lock market analysis

At present, there is still no clear standard for smart door locks. The author simply divides them into two categories: electronic door locks without networking functions and cloud smart door locks with networking functions, and analyze them separately.

For 2016, the electronic lock market has a capacity of about 6 million units and an output value of 8 billion yuan. Among them, there are about 5.5 million domestic products and about 500,000 sets of pure imports. In terms of market distribution, the application of engineering projects accounted for approximately 2.5 million units, and distribution channel sales accounted for approximately 3.5 million units.

Among them, there are about 60 brands of cloud smart door locks with networking capabilities and about 1.2 million units of shipments. Sales of online channels exceeded 150,000 units, while overall sales including offline channels exceeded RMB 3 billion.

However, it is worth noting that the entire smart door lock market is very fragmented, and the brands with larger sales volume only account for 2-5% of the market, and medium-sized brands account for 1%. Small brands occupy sporadic markets.

Smart Lock Market: Opportunity, Money Earning

With the rapid development of smart door locks, many traditional companies, entrepreneurs and capital have poured into the industry. Here are two signs:

1. The smart lock industry is still in its early stages, and everyone has the opportunity

There is not yet a star-studded company in this field. Everyone is rushing to the ground. Therefore, capital has also bet on the smart lock market in an attempt to share a share in this market: In 2015, U.S. smart door lock manufacturer UniKey was awarded a million US dollar round A financing; August received a round of 38 million U.S. dollars round b financing. China's earliest technology company focused on the Internet smart lock Guojia Intelligence obtained 100 million yuan round B financing. In the first half of 2016, DSM's cloud smart lock “Xiaoxiao” won the RMB 123 million round A financing led by Xinjiang Ronghai Investment Co., Ltd.

2. The smart door lock has great potential and is a real blue sea market

The data shows that in 2016 China's lock industry output value reached 80 billion yuan, of which, smart lock market penetration rate is less than 2%. In Japan and South Korea, smart locks account for more than 70% of the civilian lock market. European and American smart door locks also account for 50% of civilian locks. This means that China's smart locks still have a large market space. China's door lock consumption is also being upgraded from the past practical type to the experience type, and the potential for consumption has begun to be released.

The market of intelligent door locks has competed with each other and the industry's “tuyere” period has really arrived. It is believed that in the future, a “leadership brand” benefit segmentation market will be formed.

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