In the past, people's understanding of special printing was always thought to be different from normal printing, but it was also used for special-purpose printing. This is not the case. Recently, although special printing is not so eye-catching, it has gradually increased in applications such as magazines, POPs, posters, and DM advertisements. In terms of magazines, the use of special printed covers and advertising pages, or the improvement of the effect of the appendix, has increased the use of customers.
In special printing, the use of high-frequency Scratch Printing is popularized as a new technology. Compared with the previous period, the thermal printing and the three-dimensional printing can reproduce bright, solid images.
If applied in purposeful planning, you can obtain results that are commensurate with the value-added printing. Moreover, it is also used in the scope of offset printing. In the future, in order to create an order in the market environment, it should be more effective as a means to obtain results and to advise customers.
Special Printing Evolved into Added Value Printing The aforementioned special printing has been applied in various aspects and has achieved incalculable economic benefits. Therefore, more and more attention has been paid to customers.
Special printing is not available in general prints. It injects elements that affect people's five senses into printed matter, which can enhance the performance and at the same time better serve as an accidental function of printed matter. In other words, it is a means to increase the extra value of printed materials. Therefore, Dainippon Printing Company renamed the original special printing as "added value printing." It can be interpreted as the use of the same amount of material, using the same printing process, can obtain more than two kinds of functional printing methods within the same time.
Special Printing Affecting the Sales of Magazines Currently, the active area for the use of special printing functions is magazines, especially magazines for young people and women. Special formats are used for special printing on the front cover, advertisement pages, and appendices, or for special applications. The processing situation has increased. In the context of diversified consumer demand, if the audience can't be advertised, it will not achieve satisfactory results. The magazine's position in the market is to enhance its reputation with distinctive advertising media. From the advertising user to the advertisement page, in order to highlight the effect, the call for adding a physical sample has risen. However, doing so would create obstacles for the magazine's logistics. For this reason, in order to use special printing or special processing in the magazine's advertising pages and other parts, various constraints are encountered and finally it is impossible to meet the objective requirements.
From another point of view, we always try to make magazines that have been at a low tide for a long time to increase sales. In order to respond to changes in the advertising environment, publishers rely on institutional relaxation and want to increase sales in depressed magazines and take a series of measures. It is like changing the standard form of magazines or giving special processing.
The basic reason for special printing or special processing for magazines for young people and women is the above background. In fact, all the magazines that melt into the above-mentioned plans have obvious differences in sales and advertisements.
The popular "Glow Design" and "Flanging" covers If metal holographic films such as holograms are applied to the names of magazines, or evaporated films are applied to the entire front cover, they are put into bookstores or retail stores. The shelves on the shop are necessarily eye-catching. There are also cases where the cover of the magazine is folded into a single fold or folded inwards, and the advertisement on the reverse side of the magazine is also increased. As a result, advertisers can get more eye-catching advertisements. For publishers, The cover has increased the advertising page and has economic benefits. Effective physical additions and detachable ads as special magazine advertisements require more requests for physical goods, because it will bring unexpected results. As the system relaxed, if conditions permit, some places have agreed to add physical samples of liquid cosmetics.
One of the ways to make advertising pages more noticeable is the recently popular post-itad. You can use peelable ads as gift certificates, maps, phone numbers, and URLs to increase people’s attention. In addition, a metallic glossy gold and silver thread is scattered on top of raised prints to make it glossy, and advertisements with very eye-catching image performance are very popular with the cosmetics advertising industry. Some magazines believe that the contents of the appendix are decisive for sales, and that the use of CD-ROMs or novelties made under special printing to impose on the appendices will continue to increase.