Many citizens have stated that they will think of droughts in the southwest each day in order to save water. However, the high prices of water-saving toilets on the market still leave many consumers withdraw. In the water-saving sanitary ware market and consumers' minds, a price and public interest struggle is struggling to tug in and proceed simultaneously.
The water-saving public welfare action has penetrated into people's minds as a result of the promotion of sanitary ware products. Since the beginning of spring, the amount of rainfall in southern China has remained relatively low. At present, besides serious droughts in five southwestern provinces and cities, the drought has spread to Guangdong, Hunan, Tibet and Gansu. In April, in the face of severe environmental problems, SouFun United toto smart bathroom water-saving proposal, triggered many bathroom companies in the industry have followed up, Wrigley, GROHE, Kohler, Anwar, American Standard, Cheng Lin Gao Bao, Heng Jie, Dongpeng, Yi-higher sanitary ware brands at home and abroad subsequently published water-saving **, that they will personally practice, is committed to research and development of water-saving technology, and call the majority of consumers will be implemented in water-saving. Many businesses are aggressively promoting activities such as sales promotions and public welfare auctions. On the one hand, they offer their love for the disaster area. On the other hand, they also show a sense of corporate social responsibility and enhance the advantages of brand marketing.
The reporter found that many shopping malls have put up the "water-saving bathroom" sign, and even more directly as a selling point of water-saving marketing mall. In April, SouFun and Toto launched the “Winning-Over-the-Fold†activity of Le Feng Card. Cheng Lin Gao Bao also said that he will start a large-scale price reduction promotion in Chengdu, Sichuan. HengJi and ShangGang enterprises have launched a large-scale charity and charity sale to publicize the concept of water saving.
Technical problems difficult to solve the overall cost of non-community in the face of the business of all kinds of promotional tools, consumers have a smart account in mind.
"We do consider buying sanitary ware for water conservation, but some 3/6 liter two-button toilets are very difficult to clean once and need to be washed again. This will consume 12 liters of water or more, which is more than the original non-water-saving products. Waste, this water-saving toilet is meaningless." Ms. Zhang, who visited the store, told reporters.
According to report, the current 3/6 litre double-button dual flush toilet is the mainstream product for consumers to purchase, and some consumers will try 4.8 litres, 4.5 liters of “super-saving†toilets, which are mostly siphon type or The siphon jet flushing, the noise is relatively small, the flushing strength is greater, the jetting ability is farther, but the price is much higher than that of the flush-type sanitary ware, generally more than one thousand yuan, and the higher end product reaches more than 3,000 yuan. It seems that the cost is not high and it has become an important factor that affects consumer choice.
In addition, in some shopping malls, some sanitary wares worth less than 1,000 yuan are also known as "good water-saving performance," adding to the consumer's doubts. Ms. Zhang said that the “water saving performance†of toilets with only two or three liters of water is too exaggerated and they are worried that they will cause unnecessary quality problems. Considering comprehensively, the technical problem of the water-saving toilet bowl is still a consumer's doubts, and the excessively high selling price has also weakened the water-saving toilet's competitive advantage.
Public welfare activities, social responsibility, water saving, non-toilet prices, the most critical challenge to consumers, water-saving bathroom products company, said smart bathroom products, high technology content is an important cause of high prices.
Wu Zhaohui, Minister of National Marketing of TOTO Sanitary Ware, told reporters that the launch of the water saving initiative and public service for the public is a sign of corporate social responsibility. It is not a special behavior during a special period. The price of the toilet mainly depends on the technical content and the design. In addition, the volume and weight of the toilet are also important standards. Water saving is not the most critical factor in determining the price of the toilet.
Wu Zhaohui said that whether companies have the ability to innovate and whether they have the ability to apply core technologies to water-saving is closely related to their history and capabilities. At the same time, the quality of energy saving can not be inferior. From the rationalization of pipelines to the pursuit of bends, glazes, colors, and design, all aspects of design should be considered because the technology condensed in the products will maintain the price of smart water-saving sanitary products. A very high position.
Choosing a good toilet can not measure the contribution of society to the price. Although some consumers expressed their doubts in mind, most of the people in the industry are still optimistic about the prospects of water-saving sanitary products. Zhu Maofu, general manager of Faenza Sanitary Ware Co., Dongguan Branch, said that at present, most of the newly built properties will have water-saving toilets selected by the owners: “These changes have been very significant in the past few years. After 80 years, consumers have become more demanding and have higher quality of life. The concept is even stronger."
The concept of water-saving public interest is increasingly rooted in the people's hearts under the media's vigorous propaganda, and is an important reason for this change.
Zhu Maofu told reporters that many citizens will mention the status quo in the disaster area when they buy toilets and hope that domestic water consumption can be reduced. In the long run, with the strengthening of environmental protection and water saving concepts, water-saving products will have the opportunity to develop a broader market. Although in view of immediate interests, the price of water-saving toilets is higher than that of ordinary toilets, but with the increase in corporate R&D efforts, the future of water-saving toilets is expected to become more civilian.
Faenza sanitary ware official said that the most important thing is to choose a water-saving toilet product, and the contribution to society cannot be measured by price. The improvement of environmental awareness among the general public is the longest interest for businesses.
The water-saving public welfare action has penetrated into people's minds as a result of the promotion of sanitary ware products. Since the beginning of spring, the amount of rainfall in southern China has remained relatively low. At present, besides serious droughts in five southwestern provinces and cities, the drought has spread to Guangdong, Hunan, Tibet and Gansu. In April, in the face of severe environmental problems, SouFun United toto smart bathroom water-saving proposal, triggered many bathroom companies in the industry have followed up, Wrigley, GROHE, Kohler, Anwar, American Standard, Cheng Lin Gao Bao, Heng Jie, Dongpeng, Yi-higher sanitary ware brands at home and abroad subsequently published water-saving **, that they will personally practice, is committed to research and development of water-saving technology, and call the majority of consumers will be implemented in water-saving. Many businesses are aggressively promoting activities such as sales promotions and public welfare auctions. On the one hand, they offer their love for the disaster area. On the other hand, they also show a sense of corporate social responsibility and enhance the advantages of brand marketing.
The reporter found that many shopping malls have put up the "water-saving bathroom" sign, and even more directly as a selling point of water-saving marketing mall. In April, SouFun and Toto launched the “Winning-Over-the-Fold†activity of Le Feng Card. Cheng Lin Gao Bao also said that he will start a large-scale price reduction promotion in Chengdu, Sichuan. HengJi and ShangGang enterprises have launched a large-scale charity and charity sale to publicize the concept of water saving.
Technical problems difficult to solve the overall cost of non-community in the face of the business of all kinds of promotional tools, consumers have a smart account in mind.
"We do consider buying sanitary ware for water conservation, but some 3/6 liter two-button toilets are very difficult to clean once and need to be washed again. This will consume 12 liters of water or more, which is more than the original non-water-saving products. Waste, this water-saving toilet is meaningless." Ms. Zhang, who visited the store, told reporters.
According to report, the current 3/6 litre double-button dual flush toilet is the mainstream product for consumers to purchase, and some consumers will try 4.8 litres, 4.5 liters of “super-saving†toilets, which are mostly siphon type or The siphon jet flushing, the noise is relatively small, the flushing strength is greater, the jetting ability is farther, but the price is much higher than that of the flush-type sanitary ware, generally more than one thousand yuan, and the higher end product reaches more than 3,000 yuan. It seems that the cost is not high and it has become an important factor that affects consumer choice.
In addition, in some shopping malls, some sanitary wares worth less than 1,000 yuan are also known as "good water-saving performance," adding to the consumer's doubts. Ms. Zhang said that the “water saving performance†of toilets with only two or three liters of water is too exaggerated and they are worried that they will cause unnecessary quality problems. Considering comprehensively, the technical problem of the water-saving toilet bowl is still a consumer's doubts, and the excessively high selling price has also weakened the water-saving toilet's competitive advantage.
Public welfare activities, social responsibility, water saving, non-toilet prices, the most critical challenge to consumers, water-saving bathroom products company, said smart bathroom products, high technology content is an important cause of high prices.
Wu Zhaohui, Minister of National Marketing of TOTO Sanitary Ware, told reporters that the launch of the water saving initiative and public service for the public is a sign of corporate social responsibility. It is not a special behavior during a special period. The price of the toilet mainly depends on the technical content and the design. In addition, the volume and weight of the toilet are also important standards. Water saving is not the most critical factor in determining the price of the toilet.
Wu Zhaohui said that whether companies have the ability to innovate and whether they have the ability to apply core technologies to water-saving is closely related to their history and capabilities. At the same time, the quality of energy saving can not be inferior. From the rationalization of pipelines to the pursuit of bends, glazes, colors, and design, all aspects of design should be considered because the technology condensed in the products will maintain the price of smart water-saving sanitary products. A very high position.
Choosing a good toilet can not measure the contribution of society to the price. Although some consumers expressed their doubts in mind, most of the people in the industry are still optimistic about the prospects of water-saving sanitary products. Zhu Maofu, general manager of Faenza Sanitary Ware Co., Dongguan Branch, said that at present, most of the newly built properties will have water-saving toilets selected by the owners: “These changes have been very significant in the past few years. After 80 years, consumers have become more demanding and have higher quality of life. The concept is even stronger."
The concept of water-saving public interest is increasingly rooted in the people's hearts under the media's vigorous propaganda, and is an important reason for this change.
Zhu Maofu told reporters that many citizens will mention the status quo in the disaster area when they buy toilets and hope that domestic water consumption can be reduced. In the long run, with the strengthening of environmental protection and water saving concepts, water-saving products will have the opportunity to develop a broader market. Although in view of immediate interests, the price of water-saving toilets is higher than that of ordinary toilets, but with the increase in corporate R&D efforts, the future of water-saving toilets is expected to become more civilian.
Faenza sanitary ware official said that the most important thing is to choose a water-saving toilet product, and the contribution to society cannot be measured by price. The improvement of environmental awareness among the general public is the longest interest for businesses.
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