Overall cupboard consumption trend analysis in the second half of 2011

1, wardrobe design practicality to strengthen the survival of enterprises depends on the consumer, so clear product customer groups, meet the needs of the target customer group, and then to achieve the value the company wants. At present, after 70 years gradually retiring behind the scenes and 90 after being cynical, then after the "companion" of the 80 after the establishment of our business has become our main target group. People born in the “post-1980s” are representatives of fashion and internationalization. The times have given them extraordinary ideas and publicity, and they need unique highlights to adapt to more advanced consciousness.

Simple style cabinets are generally large drawers or sliding doors, while smaller drawers are less. Many European style wardrobes are not only classical and noble but also have a small number of drawers. The biggest advantage of such a design is that it can classify and store items for easy access. Some small foods are not easy to savor together, and they look more refined in appearance. The rhythm of modern life reminds people to always pay attention to efficiency, and this concept also creates a new design concept that emphasizes home life philosophy. Small drawers and more categories meet this demand of modern people.

2. Increased awareness of environmental protection In recent years, with the strengthening of environmental awareness among consumers, after the home decoration, in order to eliminate harmful gases remaining in the interior, consumers generally choose to stay at least three months after the renovation, which gives consumers Life has brought great inconvenience. According to the latest survey of new house decoration pollution, nearly 70% of newly-renovated homes have excessive formaldehyde levels and 60% of installations are not standardized. These unqualified factors lead to safety hazards in new houses, and the materials are environmentally friendly, humanized, and intelligent in design. The overall wardrobe will be the first choice for consumers, so the green wardrobe will become the biggest selling point of the wardrobe in recent years.

For cabinet companies, environmental cabinets reflect the company's comprehensive production capabilities, not just the use of environmentally friendly materials. In October 2006, the industry standard issued by the State clearly stipulated that the amount of formaldehyde released from cabinets must be less than or equal to 9mg/100g. Industry insiders emphasized that the production of cabinets is a systematic project. Plates are just a kind of substrate used in processing. Many factors will affect the quality of environmental protection. For example, raw materials such as hot-melt adhesives for sealing edges, doorboard paints, etc., are widely used. Exist in these raw materials, at the same time, the processing technology, the design level of the company will affect the environmental performance of the wardrobe. The environmental protection of the wardrobe will become a crucial factor that restricts the competitiveness of the enterprise market, and it is also an important manifestation of the comprehensive production capacity of the enterprise.

3. Humanization trends People say that poorer than the kitchen than the kitchen, to evaluate the quality of life of a family, kitchen decoration is the key. In today's rapid economic development, people's requirements for quality of life are also getting higher and higher. A host with a high demand for quality of life will naturally be concerned about the installation of the whole cabinet. In the kitchen renovation, the cabinets undoubtedly accounted for the big head and a small detail of the cabinets, which has far-reaching implications for the future life. In fact, the design of the cabinet accessories directly determines whether the cabinets are easy to use or not, the quality, life expectancy, and comfort of the cabinets directly reflect the quality of the cabinets. For example, a damping design can bring great convenience, not to mention new panels and countertop materials.

In short, in the future wardrobe market, integrating the humanization into the company's cabinet brand will greatly increase the popularity of the product.

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