Imported furniture encounters credibility crisis
"From mid-to-late July, the number of people in Yongbotang ’s stores has increased significantly. Compared to May and June, the number of passengers consulting mahogany furniture has increased by at least 20% to 30%. The company's overall sales performance increased by about 15% compared to June. Qiu Zhikun, the sales manager of another redwood dealer Yonghua Redwood, also revealed that not only Yongbotang and Yonghua, but the overall sales of the redwood industry have been steadily rising, and the sales of Yonghua Redwood have also risen between 10% and 15%. .
"I used to look at the old mahogany in the middle-aged and old people. Since the Da Vinci incident, I obviously feel that there are more young people coming to the store to see the mahogany furniture." The author, among the young people who recently consulted mahogany furniture, more than one mentioned that he had been a fan of foreign furniture before, but after several considerations, he began to turn his attention to domestic high-end mahogany furniture. Senior industry insiders believe that, in addition to the Da Vinci incident, the trend of mahogany consumption rejuvenation may be the lasting potential factor driving future rosewood furniture prices and sales.
"Chinese people generally have a deep-rooted solid wood complex. In the eyes of the Chinese people, solid wood not only represents comfort and security, but also represents taste and grade. The more the industry defects of" solid wood is not real, the material is fake "appear, this The kind of solid wood complex is more prominent. In addition, in recent years, due to the scarcity of mahogany resources, the price of mahogany has been high. After experiencing continued highs in the first half of the year, the price has been relatively stable in recent times, and some consumers who hold coins wait and see Start buying. "In the view of Qiu Zhikun, sales manager of Yonghua Redwood, the increase in sales of redwood, in addition to being affected by the Da Vinci incident, also has internal objective factors.
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