M&S has partnered with Indian retail company Reliance to enable them to transform the company's market. According to the previous franchise relationship, they sold higher-priced British products in small-scale shopping malls and belonged to small-scale high-priced retailers.
Through cooperation with Reliance Retail, M&S is able to open larger shopping malls and reduce prices by purchasing 38% of local products. The company plans to increase the percentage of local purchases in India to over 60% by 2012. Local purchases allow Marks & Spencer to be more flexible in meeting market needs.
Only this year, M&S has opened four new stores in India, making Marks & Spencer's stores reach 18 stores. India is a great opportunity for Marks & Spencer. India has a population of 1.2 billion and GDP growth of 7.2%. Marks & Spencer will make full use of this opportunity with the right products and the right model.
Marks & Spencer's size ranges from 5,000 square feet to more than 22,000 square feet. Marks & Spencer will sell clothing products in Indian malls, including women's wear, underwear, men's and children's wear, and household items.
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