Consumers familiar with the Xi'an building materials circle know that in just a few years, Xi'an's home stores have completed the trend from a single show to a hundred miles of competition. Of course, due to the increase in the number, the competition between the various stores is also intensifying.
Differentiated competition is becoming more and more obvious
There are many stores, regional differentiation, brand changes, how to win? In 2010, the personalized features of home stores are getting stronger and stronger. Daming Palace Building Materials Home City still plays a series of pro-people cards with favorable local characteristics. The wooden floor festival, children's furniture exhibition, Dragon Boat Festival and so on are all closely linked to the theme. The high-end positioning of the home is not only one. Station-style purchases and advance payments, even in terms of cultural concepts, they all have their own mark. Such as the image spokesperson, actually Chen Baoguo, is the actor of Han Wudi, has a momentum and domineering, in line with the status of the home.
The Red Star Macalline is attractive with a unique appearance, emphasizing the cultural characteristics of shopping, allowing consumers to browse the store as pleasing to the department store, so it is a fashion route, and it is more appropriate to use the size S as the spokesperson. Sansen Building Materials has always been the banner of civilian prices, and has attracted the attention of many consumers. Red Star Macalline Outlet Store has broken the competition mode of traditional stores, and will introduce the marketing model of the department store industry to create the concept of luxury home building materials for ordinary consumers, so that people can easily have world-class brand building materials. It will bring more benefits to consumers in the form of famous discount stores, and make up for the shortage of home improvement market. At the same time, Outlet store will also open the first step of building materials online shopping, realize the 24-hour non-snoring sales model, give everyone more Shopping choice opportunities.
Good service is still fundamental
But whether it is the marketing model or the corporate image, everyone agrees that good service is the most fundamental development of the company. Pearl Home is based on the interests of customers, from the subtle point of view, the company's service concept into the brand home, in the after-sales service link to seek new "intention", truly for the consumer's home purchase to put themselves in consideration. Due to the meticulous service work, the complaint rate was almost zero in the past six months. Most of the customers praised Xi'an Mingzhu's “smile†service. They agreed with the reception etiquette of the Pearl and the enthusiasm of the staff, and refined the service of the Pearl Home. Satisfied with the problem in time.
Mr. Ge, the planning department of Sansen Home Building Materials City, told reporters that “after-the-fact remedy†or “active welcoming†is a business philosophy. In the past few years, Sansen Home Building Materials City has strictly followed the professional services of pre-sale, sale and after-sales. The system carries out sales activities, strictly in accordance with the national furniture construction material inspection standards, strictly checks the relevant documents for each item entering Sansen, ensures the interests of consumers and consumer safety, provides customers with shopping guides, home delivery, free installation, etc. Consumers provide a hotline for consultation and implement a three-pack service to completely solve the worries of customers. Let reputable corporate brands enter the market and clean up the bad reputation brands. In addition, each entry manufacturer must pay the quality guarantee, thus ensuring the interests of consumers.
Withstand the pressure of price increases only to win the favor of consumers
As we all know, in recent years, in addition to the seller’s own preferential policies, almost every store will pay for a lot of preferential policies, whether it is a lottery or a cash back or a buyout price. The mall is really real gold and silver. A person in charge said that in fact, everyone knows that in recent years, due to the rising prices of raw materials and labor costs, the cost of many building materials has been rising, but in order to increase the popularity of the store and increase sales, many stores have chosen and sold. Digesting the extra cost together, and still giving consumers an affordable price, is not recognized by consumers for other brands and credits that only sell for themselves.
Differentiated competition is becoming more and more obvious
There are many stores, regional differentiation, brand changes, how to win? In 2010, the personalized features of home stores are getting stronger and stronger. Daming Palace Building Materials Home City still plays a series of pro-people cards with favorable local characteristics. The wooden floor festival, children's furniture exhibition, Dragon Boat Festival and so on are all closely linked to the theme. The high-end positioning of the home is not only one. Station-style purchases and advance payments, even in terms of cultural concepts, they all have their own mark. Such as the image spokesperson, actually Chen Baoguo, is the actor of Han Wudi, has a momentum and domineering, in line with the status of the home.
The Red Star Macalline is attractive with a unique appearance, emphasizing the cultural characteristics of shopping, allowing consumers to browse the store as pleasing to the department store, so it is a fashion route, and it is more appropriate to use the size S as the spokesperson. Sansen Building Materials has always been the banner of civilian prices, and has attracted the attention of many consumers. Red Star Macalline Outlet Store has broken the competition mode of traditional stores, and will introduce the marketing model of the department store industry to create the concept of luxury home building materials for ordinary consumers, so that people can easily have world-class brand building materials. It will bring more benefits to consumers in the form of famous discount stores, and make up for the shortage of home improvement market. At the same time, Outlet store will also open the first step of building materials online shopping, realize the 24-hour non-snoring sales model, give everyone more Shopping choice opportunities.
Good service is still fundamental
But whether it is the marketing model or the corporate image, everyone agrees that good service is the most fundamental development of the company. Pearl Home is based on the interests of customers, from the subtle point of view, the company's service concept into the brand home, in the after-sales service link to seek new "intention", truly for the consumer's home purchase to put themselves in consideration. Due to the meticulous service work, the complaint rate was almost zero in the past six months. Most of the customers praised Xi'an Mingzhu's “smile†service. They agreed with the reception etiquette of the Pearl and the enthusiasm of the staff, and refined the service of the Pearl Home. Satisfied with the problem in time.
Mr. Ge, the planning department of Sansen Home Building Materials City, told reporters that “after-the-fact remedy†or “active welcoming†is a business philosophy. In the past few years, Sansen Home Building Materials City has strictly followed the professional services of pre-sale, sale and after-sales. The system carries out sales activities, strictly in accordance with the national furniture construction material inspection standards, strictly checks the relevant documents for each item entering Sansen, ensures the interests of consumers and consumer safety, provides customers with shopping guides, home delivery, free installation, etc. Consumers provide a hotline for consultation and implement a three-pack service to completely solve the worries of customers. Let reputable corporate brands enter the market and clean up the bad reputation brands. In addition, each entry manufacturer must pay the quality guarantee, thus ensuring the interests of consumers.
Withstand the pressure of price increases only to win the favor of consumers
As we all know, in recent years, in addition to the seller’s own preferential policies, almost every store will pay for a lot of preferential policies, whether it is a lottery or a cash back or a buyout price. The mall is really real gold and silver. A person in charge said that in fact, everyone knows that in recent years, due to the rising prices of raw materials and labor costs, the cost of many building materials has been rising, but in order to increase the popularity of the store and increase sales, many stores have chosen and sold. Digesting the extra cost together, and still giving consumers an affordable price, is not recognized by consumers for other brands and credits that only sell for themselves.
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