The continuous development of the building materials industry, breakthroughs in new building materials, the recent news that "building materials to the countryside" has been written into the central "No. 1 document" has been reprinted by many media, some media said that "building materials to the countryside" is following "home appliances" After the township and the “car to the countrysideâ€, another major measure to expand domestic demand, the reporter has been working in the home building materials industry for many years, and fortunately working in the Linyi area for half a year, the prospect of “building materials to the countryside†is not worried.
Renovation costs exceeded expectations
The concept of consumption of household building materials is the primary problem that needs to be solved in “building materials to the countrysideâ€. In Jinan City, the housing price of a building area of ​​120 square meters is about 900,000 yuan. It is very normal. The decoration building materials cost about 100,000 yuan, so the decoration cost accounts for 11% of the cost of purchasing the house. The cost does not exceed the consumer's psychological expectations. In each village of Shandong Province, a building with a building area of ​​120 square meters will cost about 50,000 yuan. If you need to decorate and purchase a complete set of home building materials, you need at least 30,000 yuan. 60% of the cost of the house is clearly beyond the consumer's psychological expectations. In this case, few consumers are going to decorate or even decorating can only be a hassle. No amount of state subsidies can reach more than 50% of the renovation fee. Therefore, the concept of consumption is the first problem that must be solved when “building materials go to the countrysideâ€.
Brand price contradiction
At present, the first-line brands of home building materials have great influence in the city. Even many brands have established specialty stores in various county towns in Shandong, extending their products and services to the county towns. However, the brand awareness of first-line brands in rural areas is far less than its popularity in the city. During the work of Linyi, the reporter randomly interviewed Lunan Building Materials Market and found that consumers who came to buy building materials from the countryside, apart from knowing the icon and nature in the flooring brand, almost did not know about other flooring brands. The brand of sanitary ware and sanitary ware is not the name of the brand. Therefore, there is still a lot of work to be done in the first-line home building materials brand to occupy the rural market. In the case of the first-line brand, the huge rural market is occupied by the third-line brand or the miscellaneous army. Product quality and service are difficult to guarantee in this case. On the other hand, the price of first-line brand products in the home building materials industry is much higher than the price of third-line brand products. In the case of limited purchasing power in rural areas, a prominent contradiction is difficult to solve: high quality, high price, and no way to accept Low quality, low price, quality and service cannot be guaranteed.
Renovation costs exceeded expectations
The concept of consumption of household building materials is the primary problem that needs to be solved in “building materials to the countrysideâ€. In Jinan City, the housing price of a building area of ​​120 square meters is about 900,000 yuan. It is very normal. The decoration building materials cost about 100,000 yuan, so the decoration cost accounts for 11% of the cost of purchasing the house. The cost does not exceed the consumer's psychological expectations. In each village of Shandong Province, a building with a building area of ​​120 square meters will cost about 50,000 yuan. If you need to decorate and purchase a complete set of home building materials, you need at least 30,000 yuan. 60% of the cost of the house is clearly beyond the consumer's psychological expectations. In this case, few consumers are going to decorate or even decorating can only be a hassle. No amount of state subsidies can reach more than 50% of the renovation fee. Therefore, the concept of consumption is the first problem that must be solved when “building materials go to the countrysideâ€.
Brand price contradiction
At present, the first-line brands of home building materials have great influence in the city. Even many brands have established specialty stores in various county towns in Shandong, extending their products and services to the county towns. However, the brand awareness of first-line brands in rural areas is far less than its popularity in the city. During the work of Linyi, the reporter randomly interviewed Lunan Building Materials Market and found that consumers who came to buy building materials from the countryside, apart from knowing the icon and nature in the flooring brand, almost did not know about other flooring brands. The brand of sanitary ware and sanitary ware is not the name of the brand. Therefore, there is still a lot of work to be done in the first-line home building materials brand to occupy the rural market. In the case of the first-line brand, the huge rural market is occupied by the third-line brand or the miscellaneous army. Product quality and service are difficult to guarantee in this case. On the other hand, the price of first-line brand products in the home building materials industry is much higher than the price of third-line brand products. In the case of limited purchasing power in rural areas, a prominent contradiction is difficult to solve: high quality, high price, and no way to accept Low quality, low price, quality and service cannot be guaranteed.
Bath Systems Pods,Grc Bathroom Pods,Luxury Bathroom Pods,Portable Bathroom Pod
SALLY TECHNOLOGY CO.,LTD , https://www.sallyshowers.com