Technical content determines the price level Anwar sanitary ware general manager Ouyang Zhongsheng believes that the quality and cost of ceramic products is the main reason for determining the price. Taking a toilet as an example, the quality of the product can be seen from both the intrinsic quality and the external quality. Intrinsic quality mainly refers to whether the ceramic formula is reasonable, whether the firing process is excellent and the water absorption rate of the finished product is high. The external quality is visible by the eye, such as the appearance design, the product performance, and the surface finish. A ceramic toilet with good quality requires both a good "core" and a good appearance. Sophisticated craftsmanship can produce ceramic products with low water absorption, with nourishing appearance, good frost resistance, smooth surface, and easy flushing; aesthetic design brings beauty to people; good performance makes the toilet water-saving and clean .
According to industry sources, relatively high quality products cost a lot.
In addition to the production equipment and the previous design expenses, due to strict requirements on all aspects of the finished product, the scrap rate in the firing process will be high, resulting in increased costs. Take Dongtao as an example. Its standard for finished products is very high. Finished products that can be made into excellent products by domestic manufacturers in general can be knocked out due to minor flaws. About 20% of finished products are destroyed and the cost of goods increases. The price is definitely higher.
The high price of well-known brands In addition, the brand's factors can not be ignored. The products of well-known brands have high popularity and credibility, so that the products purchased by consumers are guaranteed. The advertising costs and advertising costs paid by the merchant to maintain the brand's popularity must also be added to the price of the product.
Imported products containing tariffs, but also the reason for the high price of high-end ceramic sanitary products on the current market in China, mainly imported products and some joint venture products. Imported products are more expensive to import because they have to pay customs duties.
Wardrobe brand water heater brand toilet building materials market
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